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Components of a Marketing Plan Flashcards | StudBud
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Components of a Marketing Plan
Components of a Marketing Plan
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Test your knowledge of the marketing plan! Good luck!
Flashcards
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Questions
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Answers
1
Why do companies make a customer analysis?
Market their product more effectively
Bring a more personal experience
Get to know their customers better
Find out where customers are to choose factory locations
2
True or False: Marketing Plans help the company reflect and improve.
Maybe!
False
Maybe Not?
True
3
What is a market plan's primary function?
Sets company goals
A plan for your market, i.e. Stop n Shop
Organizes marketing strategies
Outlines competitors' strengths and weaknesses
4
In what age group is the highest percent of Snapchat users?
30-49
50-64
7-17
18-29
5
What is not a part of the SWOT analysis?
Weaknesses
Opponents
Strengths
Threats
6
What is a company Strength?
Internal: having the necessary resources
Internal: the economy is doing well
External: having the necessary resources
External: the economy is doing well
7
Why is a competitive analysis useful?
Conducting one increases your market share
It isn't
Amasses data on competitors
Find what makes your product unique