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Brand, Brand World Flashcards | StudBud

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Brand, Brand World

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a #branding review quiz

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Questions 10

Answers

1
Which of the following is a primary reason that businesses use brands:
to reduce expenses
to charge a higher price
to increase materialism
to identify their product
2
Whenever possible, an effective brand name should always be
related to other brands
multiple syllables and flashy
short and memorable
unrelated to product features
3
The actions a business takes with a brand in order to accomplish its goals are referred to as?
brand positioning
market share
brand strategies
multinational marketing
4
A company adding a new product to its brand is an example of
brand licensing
brand extension
brand positioning
co-branding
5
The Keebler Elves, Ronald McDonald, and Mr. Peanut are examples of
trade names
product brands
private brands
trade characters
6
Which of the following is an example of a trade name?
Ford
501 Jeans
Ford Mustang
Diet Coke
7
Which of the following is an advantage of a family brand?
sellers need less shelf space
new products are not tied to company image
new products are easier to introduce
unrelated products are negotiable
8
Companies joining forces to increase brand recognition, brand loyalty and increase sales is:
brand positioning
brand extension
brand licensing
co-branding
9
Names, terms, symbols, or designs that identify products are called
product brands
generic terms
product lines
trade names
10
Why do businesses want customers to demonstrate brand insistence for them?
Customers will bypass other brands and buy their loyal brand
Businesses will not have to market themselves.
Their touch points pretty much take care of themselves.
Customers will pick their brand in a test 95% of the time.