stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
comm 370 final review Flashcards | StudBud
Explore
/
comm 370 final review
comm 370 final review
30 terms
·
StudBud Administration
·
66 plays
final review #publicrelations
Flashcards
30 cards
F
Practice quiz
P
Host live
L
Questions
30
Answers
1
Most people's feelings about corporations are...
Non-existent
Wrong
Negative
Positive
2
What is an astroturf group?
A special interest group
A group of astronauts on the ground
A fake grass roots group
A group that promotes use of artificial grass
3
Due to the rise of social media, customer service...
Is more important than ever
Isn't a separate department anymore
Customers? Who needs customers?
Is no longer important
4
What does a lobbyist do?
Help promote their client's legislative agenda
Schmooze
Make sure client's plans are legal
Clean lobbies
5
In PR, most advertisements are...
Funny
Public service announcements (PSAs)
Unacceptable
Never used
6
A PR firm may use a satellite media tour...
To save money and time
Very rarely
When there are no other options
When their clients launch satellites
7
Which of these does not belong in a media kit?
News release
Graphics
Employee handbook
Fact sheet
8
A capital campaign is...
The most important campaign
When lobbyists go to Washington
A promotion to encourage use of capital letters
A fundraiser for "bricks and mortar"
9
When corporations give money to support causes, that is called
Cause-related marketing
Philanthropy
Cause support
Corporate social responsibility
10
A good news release...
Sells the product well
Is rarely used as a tactic
Must be newsworthy
Should be as long as possible
11
True or false: Most crises are created by internal mistakes.
True
False
12
Another name for government public relations is
Government information
Public news
News you can use
Public information
13
What is cause-related marketing?
Giving stuff away for a cause.
When companies support a cause with money.
Marketing that you do cause you have to.
Tagging products with a cause to sell stuff.
14
Non-profits use PR to...
All of these things
Raise money
Promote their services
Recruit volunteers
15
When a number of different factors shape a crisis response, that is called...
Factorial response
Reputation crisis plan
Contingency theory
Crisis management
16
What is an online newsroom?
A place to get your news online.
Where tv stations rebroadcast their news reports.
Part of a corporate website where press releases are shown.
A new source of employment for journalists.
17
One advantage of the internet over traditional media is...
Traditional media is for olds
There is no advantage
Interactivity
You can plan all strategy in advance
18
Companies undertake CSR campaigns in order to...
Give employees extra work
Make money
Fulfill government requirements
Enhance their reputation
19
Which medium is best for conveying emotion?
Television
Radio
Internet
Print
20
Why are companies interested in reaching the LGBTQ community?
They like to use the internet to make buying decisions
They are loyal to the brands that support their cause
They have a lot of money
They use a lot of products
21
Social media strategists try to engage audiences with interesting content because...
It may increase brand loyalty
It will get them to spend more money
Attention spans are short
Content is king
22
When a company admits and regrets a mistake that creates a crisis, that is called
restitution
full apology
blame the victim
compromising
23
VNR stands for...
Video news release
Very nice results
Very noisy rascal
Video not radio
24
IMC stands for
Important media concepts
Intimate message control
Interesting marketing content
Integrated marketing communications
25
Because social media is so popular...
Employees can't get their work done
Word of mouth is more powerful than ever
Old tactics are no longer necessary
Companies only target people with phones
26
A document that provides the "5 W's" about a product or service is called...
A fact sheet
An electronic release
A 5 w sheet
A news release
27
Third party endorsement from a journalist is called...
A good thing
Earned media
Journalistic endorsement
Paid media
28
Generation Y/Millennials are also called...
College students
The E generation
Young people
The lost generation
29
What is B-roll?
Public relations advertising
A contingency strategy
Additional video footage provided in a VNR
Bunny chow
30
If you are proactive in crisis communications,
You may stop a crisis from arising
You don't need a crisis plan
A crisis will never happen again
Your reputation will be enhanced
