Sports Marketing I Unit 4 (Part 1) Review

Question 1

marketers use ongoing, two-way communication to build goodwill with media, they are creating a

Accepted Answer

interactive relationship

Question 2

Primary consideration for fans who are attending a professional football game in a large city

Accepted Answer

Availability of parking space

Question 3

Rachel is selling program advertisements for her school, who would purchase ad space?

Accepted Answer

Local music shop

Question 4

The author's appearances at a bookstore signing is beneficial to the bookstores because

Accepted Answer

their sales will likely increase.

Question 5

What do sport/event planners often develop to encourage television and newspaper coverage?

Accepted Answer

Media guides

Question 6

To sell advertising space in an event program, you must first do what?

Accepted Answer

develop a list of local businesses to contact

Question 7

To develop positive relationships with the media, an ad agency's public-relations director

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must be honest and professional.

Question 8

When selling advertising space in event programs, it is important to give their customers the

Accepted Answer

advertisement specifications.

Question 9

When writing news releases, businesses should avoid including their

Accepted Answer

opinions.

Question 10

A stadium deciding to place messages and team logos on electronic boards is selecting

Accepted Answer

event signage.

Question 11

professional teams design this for use during games and become promotional tools fans take home

Accepted Answer

Programs

Question 12

Most exposure during a sporting event, best logo placement opportunity for businesses is on

Accepted Answer

race cars.

Question 13

What information should a business obtain to get its news releases published?

Accepted Answer

Media deadlines

Question 14

To increase revenue, professional football teams often sell advertising that appears

Accepted Answer

on the back of tickets.

Question 15

Event organizers often include in an event to add interest and excitement to the event

Accepted Answer

Celebrity appearance

Question 16

Developing a rate card for advertising in a school yearbook which layout is most expensive

Accepted Answer

1/2 page four-color

Question 17

Positive relationships with people who work for local TV stations generate what

Accepted Answer

publicity for your clients.

Question 18

Stadium designed with more female than male rest rooms is responding to what expectation

Accepted Answer

Adequate facilities

Question 19

What do businesses need to remember after they send a news release to the media?

Accepted Answer

editor decides whether to publish

Question 20

Sport/event organizations develop and generate newsletters to

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communicate with the public

Question 21

Signage placement options in a baseball venue would provide the most exposure

Accepted Answer

Interior wall of the outfield

Question 22

Advantage placing signage on the outfield stadium wall during a televised baseball game

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Increases brand awareness

Question 23

Factor is most likely to be the cause why people do not want to return to the annual fireworks

Accepted Answer

Traffic

Question 24

What do businesses often include with a news release to attract an editor's attention:

Accepted Answer

Captioned photograph

Question 25

A primary reason that sport/event marketers sell advertising space in their programs is to

Accepted Answer

generate revenue

Question 26

A rock star asks that the event organizer to pay for the air travel to the event

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rider terms

Question 27

Celebrity appearance can at a fundraiser will

Accepted Answer

stimulate interest in an event.

Question 28

When attending a sporting event, most fans expect that the facility will provide them with a

Accepted Answer

safety environment.

Question 29

One reason organizers plan a day to give the media an opportunity to visit the site in advance

Accepted Answer

encourage media to publicize the preparations.

Question 30

The purpose of designing an event program that contains space for advertisements is to

Accepted Answer

generate more revenue

Sports Marketing I Unit 4 (Part 1) Review

Questions 30

Sports Marketing I Unit 4 (Part 1) Review

Questions 30