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MDP week 7 Flashcards | StudBud
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MDP week 7
MDP week 7
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Flashcards
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Questions
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Answers
1
A product which falls in and out of favor with customers quickly is called a [?].
fashion
style
fad
product idea
2
In which stage of the PLC will promotional expenditures be especially high in an attempt to create consumer awareness?
growth
introduction
adoption
maturity
3
The creation of a successful new product depends on a company’s understanding of its [?] and its ability to deliver [?]
competitors, distributors and employees; new styles
product, marketing mix and marketing strategy; functional features
customers, brands and products; product images
customers, competitors and markets; superior value
4
Executives, manufacturing and employees are all examples of [?].
research and development team members
internal sources for new-product ideas
external sources for new-product ideas
core members of innovation management systems
5
New product development starts with [BLANK].
idea screening
idea generation
test marketing
concept testing
6
According to your text, which of the following is perhaps the most important external source of new-product ideas?
competitors
engineers
distributors and suppliers
customers
7
[?] is the stage when new products and associated marketing programs are introduced into more realistic market settings
concept testing
idea generation
marketing strategy development
test marketing
8
In the 'Business analysis' stage managers evaluate the business attractiveness of a proposal
False
True
9
[?] refers to detailed versions of new product-ideas, stated in meaningful consumer terms.
concepts
tests
schemes
focus groups
10
In which two stages of the PLC will promotional expenditures be comparatively low(er)?
Maturity and decline
Growth and decline
Growth and Maturity
Introduction and decline
