Propaganda Terms

Convincing an audience by creating an emotional response.

Peer pressures the audience to "join to crowd"

What technique is being used in this ad?

Highlighting only the positive aspects of the product/idea and ignoring the negative

Saying only negative things about a person or product

Experts or celebrities who vouch for a product

Used to persuade audience that the "average person" would benefit from the product/idea

What advertising technique is this ad using?

Convincing an audience using authority or credibility of the persuader (an experienced figure or celebrity)

What propaganda technique is being used here?

Relating a product/idea to a positive or negative symbol to make audience feel good or bad about it.

What advertising techniques is this ad using?

 A way of persuading an audience with reason, using facts and figures.

Vague slogans or phrases that sway audience like "all natural" or "I'm lovin' it"