Ethical marketing should:

Disclose all substantiel risks connected to a product, Identify feature which may add an extra cost

What is one potential consequence of shrinkflation?

Consumers switch to house brands for better value.

What is price skimming?

setting a high initial price then slowly decreasing it over time

sell products as cheap as possible even with a deficit

What is the meaning of the term "shrinkflation?"

reducing the size of a product while the price remains the same

refers to principles & standards that define accepted conduct in marketing.

What is predatory pricing?

setting prices low enough to force competitors out of business

In vertical price fixing, ___________

manufacturers are able to control the retail prices of their goods

illegal agreement by firms to charge a uniform price

When is price skimming used?

When a product is new and unique

a group of competitors get together and set the price for a specific produ-

Ethical Considerations in Product Packaging:

Consumer assumes that the picture and description are true

A price war is a situation in which:

oligopoly firms are undercutting each other

What is price discrimination?

Selling exactly the same good at different prices

the moral aspects of a firm's marketing strategies

WHat is a business' code of conduct?

Behavioral expectations for employees and stakeholders

What is ethics in marketing research?

Researcher should have the best interest of client at heart

Choosing a specific person and giving them the lowest bid.

Ethics involved in marketing research include

refraining from influencing the responses of a customer on a poll or survey

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Marketing - Ethics

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Questions 34

Answers

1
Ethical marketing should:
none of the above
Disclose all substantiel risks connected to a product
Mislead consumers
Identify feature which may add an extra cost
2
What is one potential consequence of shrinkflation?
Brand loyalty increases among consumers.
Companies reduce the number of product options available.
Consumers demand more variety in product sizes.
Consumers switch to house brands for better value.
3
What is price skimming?
undercutting your competitors prices in the market
setting a normal price compared to competitors
setting a high initial price then slowly decreasing it over time
setting a low initial price then slowly increasing it over time
4
Price dumping is ...
sell products cheaper but not too cheap
sell products as cheap as possible without deficit
a strategy against the bad infrastructure
sell products as cheap as possible even with a deficit
5
Which of the following is referred to as a business “code of conduct”?
Workplace Dress Code
Workplace Professionalism
Workplace Harassment
Workplace Culture
6
Puffery is illegal
False
True
7
Predatory pricing
All of the above
Destroys competition
Is illegal
Prices below average cost
8
What is the meaning of the term "shrinkflation?"
when sales taxes increase to shrink the level of national debt
lowering the general level of prices in an economy
reducing the size of a product while the price remains the same
when one good/service increases in price but no other goods/services do
9
Ethics in marketing would include
Making safer products
Using deceptive or misleading advertisements
Using coercion on channel partners to push products
Engaging in price fixing
10
Marketing ethics
is most important for advertising agencies.
applies well-defined rules for appropriate marketing behavior.
refers to laws and regulations that govern marketing.
refers to principles & standards that define accepted conduct in marketing.
11
How do morals effect business ?
positively
positively and negatively
negatively
not at all
12
What is predatory pricing?
setting prices the exact same as competitors
setting prices low enough to force competitors out of business
setting prices just marginally below competitors
copying other companys changes in price
13
In vertical price fixing, ___________
channel members conspire to set retail prices at given levels
retailers have no intention of selling advertised goods
channel members agree not to sell merchandise below their cost
manufacturers are able to control the retail prices of their goods
14
Business Morals
Values
Ethics
All of the above
Psychological methods
15
Which of these are not ethical issues invlived with product packaging?
the size of packages
the safety of packaging materials
graphics and design
Descriptive Words
16
Business ethics does not include morals?
False
True
17
Downsizing is paying the same amount for _____ of a product?
the same
More
Less
18
define price-fixing
monopoly created an/or owned by the governmen
market strucure characterized by a single producer
illegal agreement by firms to charge a uniform price
to represent equal or equivalent
19
When is price skimming used?
When a product is so expensive
When a product is so cheap
When the product is old and used
When a product is new and unique
20
Shrinkflation is illegal.
True
False
21
Price fixing
illegal pricing of products in a way that intentionally misleads customers
occurs when a company sells the same product to different customers at dif-
a group of competitors get together and set the price for a specific produ-
practice of setting very low prices to remove competition
22
Ethical Considerations in Product Packaging:
Consumer assumes that the picture and description are true
None of these are correct
Seal the package with hard to open plastics
Don't want to offend others
23
Price dumping...
none of the above
is an embargo
is illegal
is related to tariffs
24
A price war is a situation in which:
consumers are becoming much more price conscious
oligopoly firms are competing to be price leader
oligopoly firms are undercutting each other
government decides the prices
25
What is price discrimination?
Selling exactly the same good at different prices
Selling at different prices in different shops
Selling the same good with different packaging
Selling slightly different goods at various prices
26
Ethical product labeling and packaging include all EXCEPT
Listing ingredients
Listing nutritional information
Package shape and size
Instructions for use
27
Horizontal price fixing is Legal
True
False
28
Ethical Marketing is
marketing that respects the environment
the moral aspects of a firm's marketing strategies
a range of methods that create an ethical impression
the marketing of products with an ethical label
29
WHat is a business' code of conduct?
A code of ethics for business partners only
A guide for financial reporting practices
A list of rules for employee behavior outside of work
Behavioral expectations for employees and stakeholders
30
Bid rigging is...
Unenforceable
A test
Illegal
Legal
31
What is ethics in marketing research?
The objectives of the marketing is confidential to client
All information may be used without consent of client
Researcher should have the best interest of client at heart
Personal interest should be a priority
32
Bid Rigging is...
Taking out a person's bid completely for the other person.
Choosing a specific person and giving them the lowest bid.
Rigging the bid to get the lowest price.
33
Ethics involved in marketing research include
using secondary references and sources without giving credit.
all of the above.
receiving and using customer data without consent.
refraining from influencing the responses of a customer on a poll or survey
34
Taking care with product safety is an ethical business practice.
False
True

Marketing - Ethics Flashcards | StudBud