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SEM I 3.04 Flashcards | StudBud
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SEM I 3.04
SEM I 3.04
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1
Which is an effective design technique that adds a personal touch to direct mail?
Stamping "Open Now" in neon pink on the back of the envelope
Addressing the recipient as "Current Resident"
Placing the return address at the bottom of the envelope
Using a font that looks like handwriting
2
Which promotion option enables marketers to target specific groups of customers?
Advertising
Sales promotion
Publicity
Direct marketing
3
A matrix on a promotional sign that can be scanned with a smartphone for digital coupons is a
Receipt verification applications
Quick-response codes
Reverse-messaging features
Cable-network tags
4
How does a professional sports team earn revenue when it permits games to appear on television?
Selling broadcast rights
Sponsoring charitable events
Participating in merchandising programs
Promoting the games on its website
5
Which is most likely to be visible to search engine spiders?
Images
HTML text
Java applets
Flash files
6
Which is a characteristic of most online banner ads?
Interactive
Restrictive
Productive
Selective
7
What type of mobile messaging includes videos?
Complex messaging services (CMS)
Multimedia messaging services (MMS)
Digitized messaging services (DMS)
Short messaging services (SMS)
8
Currently, which mobile advertising strategies have been most successful?
Rich media
Cross-platform campaign
Banner ad campaign
Text message with coupon
9
Online simulations that allow fans to build their own teams and compete against other fans is
Online exchange
Fantasy sports
Data interchange
Game works
10
Which statement regarding campaigns of direct mail marketing is true?
They should include a call to action.
They are highly cost efficient.
They should contain detailed data.
They are easy to track.
11
Sports or event industries often use the electronic media to obtain which goal?
Attract advertising support
Motivate customers to buy
Conduct worldwide research
Encourage athletes to participate
12
Which is an example of online advertising?
Sponsoring a website
Giving away gifts
Hosting char rooms
Providing information
13
A tire producer is most likely to advertise products on a website that interests which group?
Fitness trainers
Auto racing enthusiasts
Tennis fans
Marathon runners
14
Which type of businesses would most likely place a banner ad on a ski resort's website?
Snowboard retailer
Cross-training equipment distributor
Shoe manufacturer
Rock-climbing boot retailer
