Chapter 1 - What is Sports and Entertainment Marketing?

Question 1

The nickname for the University of South Carolina is:

Accepted Answer

Gamecocks

Question 2

Gross impression can

Accepted Answer

all of the above

Question 3

The amount that customers pay for products is ______.

Accepted Answer

price

Question 4

Which of the following marketing mix elements makes consumers aware of products and events?

Accepted Answer

promotion

Question 5

The "Egg Bowl" involves which two college football teams:

Accepted Answer

Mississippi and Mississippi State

Question 6

A professional sports team decides to move to another city. This decision is part of

Accepted Answer

market planning

Question 7

The primary focus of marketing is

Accepted Answer

satisfying customer needs

Question 8

The demographics of a fan base for a sport would relate to which core standard of marketing?

Accepted Answer

marketing-information management

Question 9

The creation and maintenance of satisfying exchange relationships is

Accepted Answer

marketing

Question 10

All of the following are demographics except

Accepted Answer

price

Question 11

Which legendary college coach invented the forward pass on the beaches of Cedar Point?

Accepted Answer

Knute Rockne

Question 12

The number of viewers a program attracts is defined as ______.

Accepted Answer

ratings

Question 13

What a business offers customers to satisfy needs is _______.

Accepted Answer

product

Question 14

The "Iron Bowl" involves which two college football teams:

Accepted Answer

Auburn and Alabama

Question 15

Which of the following does not demonstrate the emotional value of sports?

Accepted Answer

catching the baseball scores while watching the local news

Question 16

Which of the following statements is not true?

Accepted Answer

The first televised sports spectacular was a baseball game.

Question 17

Ways to make customers aware of products and encourage them to buy is _______.

Accepted Answer

promotion

Question 18

Which of the core standards of marketing involve collecting&using data to make bus. decisions?

Accepted Answer

marketing-information management

Question 19

Entertainment marketers can receive instant feedback through

Accepted Answer

all of the above

Question 20

Which of the following can be considered entertainment?

Accepted Answer

both a and c

Questions 20