The three channel choices businesses can use for 'place/distribution' of their G & S are -

Intensive, Selective and Exclusive

'Price Skimming' is -

Charging the highest possible price early on

'Standardisation' is when the business -

Assumes the use & needs of the product are globally the same

'Fine print' and packaging is a form of -

Deceptive and misleading marketing strategy

'Promotional strategies' in marketing involve -

Opinion leaders, Personal selling, Publicity & Word of Mouth

Which Australian law is the 'Competition and Consumer Act 2010' part of?

The Australian Consumer Law 2011

What is the strategic role of marketing?

To increase business profit by implementing a marketing plan

Marketing depends on Human Resources as -

HR recruits the best candidates for the marketing department

Marketing depends on Finance as -

Finance provides financial advice and profits to marketing

Production Marketing Approach is -

Businesses perception that "If we make it, they will buy it"

'Psychographic segmentation' is -

Dividing total market according to personality traits

Charging at or below the cost price of the G&S

The Sales Approach is -

Business emphasising selling due to increased competition

The Marketing approach involves -

Finding what customers want and need through market research

Using characteristics of individuals to divide total market

'Implied condition' means -

Unspoken and unwritten terms of a contract

The four main types of markets are -

Resource, Industrial, Intermediate and Consumer

Physical distribution issues faced by businesses are -

Transport, Warehousing and Inventory

'SUGGING' stands for -

'Selling Under the Guise of a survey'

The correct order of the marketing process is -

SWOT, Market Research, Market Goal, Target Market, Strategy

'Global pricing' is when the business -

Analyses the coordination of pricing in different countries

Marketing depends on Operations as -

Operations allows production of G&S for marketing to promote

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HSC Business Studies - Marketing

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Questions 34

Answers

1
Which form of influence is 'attitude' on marketing?
Psychological
Sociocultural
Economic
Government
2
The three channel choices businesses can use for 'place/distribution' of their G & S are -
Exclusive, Niche and Mass
Exclusive, Niche and Intensive
Intensive, Selective and Mass
Intensive, Selective and Exclusive
3
'Price Skimming' is -
Charging the lowest possible price early on
Charging modest price early on
Charging the highest possible price early on
Charging competitor's price early on
4
'Standardisation' is when the business -
Assumes the use of the product are globally different
Assume the needs of the product are globally customised
Assumes the use & needs of the product are globally the same
Assumes the needs of the product are globally segmented
5
'Fine print' and packaging is a form of -
Warranty marketing strategy
Deceptive and misleading marketing strategy
Implied condition marketing strategy
Price discrimination marketing strategy
6
'Price and quality interaction' falls under -
Price strategy
Place/Distribution strategy
People strategy
Product strategy
7
Which marketing strategy does 'Branding' and 'Packaging' fall under?
Product
Promotion
Price
People
8
'Promotional strategies' in marketing involve -
Personal Selling, Price Skimming, Loss leader & Publicity
Opinion leaders, Personal selling, Publicity & Word of Mouth
Sales promotion, Distribution channel and Price Skimming
Opinion Leaders, Sales Promotion, Channel choice, Promotion
9
Which Australian law is the 'Competition and Consumer Act 2010' part of?
The Australian Consumer Law 2011
Trade Practices Act 1974
Consumer Legislation 2009
Australian Consumer Protection Law 2013
10
What is the strategic role of marketing?
To purely build the financial capacity of the business
To increase business profit by implementing a marketing plan
To build a better business image and interrelationship
To ensure that all functions of the business are operating
11
Marketing depends on Human Resources as -
HR helps marketing by attracting consumers to the business
HR organises marketing systems amongst their employees
HR recruits the best candidates for the marketing department
HR provides programs for application of marketing strategies
12
Marketing depends on Finance as -
Marketing cannot exist without financial budget from Finance
Marketing depends on finance for statements on expenses
Finance ensures effective management of business profits
Finance provides financial advice and profits to marketing
13
Cost, Market and Competition based pricing are -
People based marketing strategy
Pricing strategies
Price of the business
Pricing methods
14
What type of influence on marketing is 'Good taste in advertising'?
Consumer choice
Consumer law
Environmental
Ethical
15
True or false: You will ace the exam -
All of the above
True
False
Uncertain
16
Production Marketing Approach is -
Actively promoting and advertising products to sell
Mass production with mass marketing approach
Increasing level of marketing with increasing production
Businesses perception that "If we make it, they will buy it"
17
'Psychographic segmentation' is -
Dividing total market according to consumers age
Dividing total market according to personality traits
Dividing total market according to product differentiation
Dividing total market according to geographic location
18
'Loss Leader' is -
Maximising price penetration by accepting profit loss
Charging at or below the cost price of the G&S
Making minimal profit from price skimming
Charging below the cost price of the G&S
19
'Family and roles' is what type of influence on marketing?
Sociocultural
Economic
Psychological
Government
20
'Recession' is what type of influence on Marketing?
Government
Economic
Psychological
Sociocultural
21
The Sales Approach is -
Business emphasising production due to increased promotion
Business emphasising selling through standardised marketing
Business emphasising selling due to increased competition
Business emphasising selling through production
22
The Marketing approach involves -
Satisfying business needs and wants through market expansion
Finding what customers want and need through market research
Satisfying consumer needs and wants through mass production
Using market research to increase business profit
23
'Segmentation' is -
Using characteristics of individuals to divide total market
Marketing strategy used to differentiate businesses
Dividing market into segments based on product design
Differentiating products
24
'Perception' is what type of influence on marketing?
Government
Sociocultural
Psychological
Economic
25
'Implied condition' means -
Unspoken and unwritten terms of a contract
Spoken and written terms of a contract
Spoken but unwritten terms of a contract
Unspoken and written terms of a contract
26
The four main types of markets are -
Resource, Intermediate, Segmentation and Consumer
Mass, Niche, Segmentation and Customisation
Niche, Consumer, Resource and Intermediary
Resource, Industrial, Intermediate and Consumer
27
Physical distribution issues faced by businesses are -
Stock, Warehousing and Communication
Communication, Inventory and Transport
Distance, Travel and Warehousing
Transport, Warehousing and Inventory
28
'SUGGING' stands for -
'Selling Under Gross margin'
'Selling Unwanted Goods'
'Selling Unintentional Goods'
'Selling Under the Guise of a survey'
29
An example of deceptive and misleading advertising is -
Warranty
Bait and Switch Advertising
Implied Condition
Honest advertising
30
The correct order of the marketing process is -
SWOT, Market Research, Market Goal, Target Market, Strategy
SWOT, Market Goal, Market Research, Strategy, Target Market
Target Market, SWOT, Market Goal, Market Research, Strategy
Strategy, Market Goal, SWOT, Market Research, Target Market
31
Which market does 'Mass' and 'Niche' market belong in?
Consumer Market
Resource Market
Intermediate Market
Industrial Market
32
Motive is what type of influence on marketing?
Economic
Government
Psychological
Sociocultural
33
'Global pricing' is when the business -
Analyses the coordination of pricing in different countries
Global use of the same product and price
Applies customisation of branding methods related to pricing
Using a common method of pricing of their different G & S
34
Marketing depends on Operations as -
Operations allows production of G&S for marketing to promote
Operations allows Marketing to build their products
Operations ensures financial development of the business
Operations ensures production of G&S to be sold for growth

HSC Business Studies - Marketing Flashcards | StudBud