Sports Marketing Review Part 1

Purchases based upon careful thought and sound reasoning

Location of this year’s International DECA Conference

Special items used in combination with its promotional campaign to help attract customers

Headquarters of Oklahoma DECA

Difference between what a customers expect and the service they receive

Document between stadium management & the promoter stipulates the price for use of the venue,

Exclusive right of a sponsor to have its name and logo on a stadium

Capability to produce products or services more efficiently & economically than competition.

Purchases are made with little thought during emotional highs or lows

Age range, marital status, gender, and income-level of individuals in a group

The band that starts a concert

Average expectation within an industry

Jenks DECA theme

Authorization for permission to use another’s property in exchange for a fee

A writer who listens to an author’s story & then commits it to paper for a fee

Twitter, Facebook, YouTube

Money you collect for things you sell -- ticket sales, concessions, licensing and sponsorships

Mkting campaign that starts small, grows by being shared through individuals' social networks

Process of developing, promoting, & distributing products to satisfy customer’s needs & wants

Organizations give teams money in exchange for adv. rights on stadium signage & naming rights

DECA’s sister organizations at JHS

A marketing push that includes television, radio, billboards, email, and online advertising

Responsible travel to natural areas; conserves environment 

Determined by dividing the # of times an ad is clicked on by the # of times an ad is shown

Cable tv, newspaper, radio

An  association of marketing students

Payment for material that has been copyrighted or legally declared as belonging to the creator

Last one or two days and focus on only one skill

Study of strengths, weaknesses, opportunities, and threats

Group of organizations involved in producing same product, group of products