What is a reason for sales goal failure?

Lack of responsibility, All of the above

What is the SMAART principle?

All of the above, Specific, Measurable

Why do sales goals often fail?

Lack of responsibility, All of the above

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Marketing Plans

24 termsStudBud Administration14 plays

Test your knowledge on the key concepts and components of marketing plans

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Questions 24

Answers

1
What is the ESC grid's micro level?
Globalisation
City development
Foreign visitors
None of the above
2
What is the ESC grid's macro level?
Globalisation
None of the above
City development
Foreign visitors
3
What is the last key step in marketing?
Objectives
Target markets
Monitoring
Positioning
4
What is a reason for sales goal failure?
Lack of responsibility
All of the above
Lack of authority
Lack of time
5
What is the ESC grid's mid level?
City development
Globalisation
None of the above
Foreign visitors
6
What is a benefit of a marketing plan?
Random activities
Think ahead
Short-term goals
Profit orientation
7
What is the SMAART principle?
Ambitious, Accepted
All of the above
Specific, Measurable
Realistic, Time-bound
8
What does market segmentation involve?
Smaller market segments
Balance of guests
All of the above
Zip codes
9
What is product positioning about?
Existing product promotion
New product development
Shaping perception
Quality standards
10
What is the mission of the marketing team?
Thoughtful planning
Random activities
Profit orientation
Short-term goals
11
What does a marketing audit include?
Rate analysis
Property analysis
Only SWOT analysis
None of the above
12
What is a characteristic of effective objectives?
In writing
All of the above
Understandable
Realistic
13
What is the first step in a marketing plan?
Positioning
Monitoring
Marketing audit
Objectives
14
What is the role of the marketing team?
Thoughtful planning
Profit orientation
Random activities
Short-term goals
15
What is a benefit of a marketing plan?
Profit orientation
Random activities
Think ahead
Short-term goals
16
What is the ESC grid used for?
Cultural analysis
Economic analysis
Environment strategy
Legal analysis
17
Which is not part of an action plan?
Task description
Rate listing
Revenue grid
Detailed objectives
18
What makes marketing objectives effective?
All of the above
In writing
Realistic
Understandable
19
What is the second key step in marketing?
Objectives
Target markets
Monitoring
Positioning
20
What is the role of the marketing team?
Random activities
Thoughtful planning
Short-term goals
Profit orientation
21
How is market share calculated?
None of the above
Rooms available divided
Room revenue divided
Room nights sold divided
22
What is included in a marketing audit?
Only SWOT analysis
Property analysis
None of the above
Rate analysis
23
What is the main purpose of a marketing plan?
Random activities
Short-term goals
Profit orientation
Thoughtful planning
24
Why do sales goals often fail?
Lack of responsibility
All of the above
Lack of time
Lack of authority

Marketing Plans Flashcards | StudBud