Marketing - Unit 5 Review

How does government encourage new product development?

A firm's percentage of the total sales volume generated by all competitors is the:

Price is also known as the ___________ placed on the good.

Return on investment is found by:

This type of retailer sells from a physical store.

________ buy lots of goods from manufacturers and sell them B2B.

Which is NOT a pricing objective?

The marketing "P" of moving products from a buyer to a seller is:

Setting prices higher than your competition will set you on the fast track for failure.

A stock broker is an example of a(n) __________.

The ________ is the path a product takes when it's distributed from buyer to seller.

What is the equation for retail price?

The ________ is where sales revenue equals costs and expenses.

Bartering is what type of price?

These are wholesalers that manage inventory and refill stock when needed.

_________ demand is when a change in price does not create a change in sales revenue.

___________ is value placed on a good or service.

Market position is the position the company ranks.

Product manufacturers prefer elastic demand over inelastic demand.

Which is not a goal of pricing?

The _______ moves products from a manufacturer to a final user.

Market share is the % of sales.

If a company had increasing costs/expenses, they might consider increasing their rates.

When there is no intermediary involved, I have ___________.

What is my return on investment if I sell Stockings for $5 and it costs me $2 to make them?

When revenue = sales

In response to increased costs/expenses what options might a business consider?

__________ competition focuses on something other than $.