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Ad Techniques Flashcards | StudBud

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Ad Techniques

10 terms·StudBud Administration·14 plays

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Questions 10

Answers

1
What technique is this ad using?
statistics and facts
promotion
heartstrings
regular people
2
What technique is this ad using?
regular people
statistics and facts
heartstrings
promotion
3
The heartstrings approach uses_________to sell products
information
celebrities
dogs
emotions
4
Testimonial ads are when...
People are paid to use a product
People tell a joke to sell a product
Products give their potential users a test
people talk about their experience using a product
5
The "regular people" technique...
Uses peer pressure to convince people to buy a product
Uses average seeming people in the ad for relatability
tries to convince viewers that only special people shoul use the product
6
Promotional advertisements...
Offer a deal on a special service or product
Are trying to raise awareness about an issue
Try to convince viewers that they will get a promotion
Promote a product
7
The bandwagon technique...
tries to convince viewers that only special people shoul use the product
Uses average seeming people in the ad for relatability
Uses peer pressure to convince people to buy a product
8
An ad that runs often or says the same thing a lot is using..
celebrity endorsement
fear
the heartstrings technique
the repetition technique
9
The hyperbole advertising technique...
Exaggerates what the product does
Insults people to sell the product
Uses humor to sell a product
Reads the ad really quickly
10
The fear technique is most often used in
political ads
fast food commercials
public service announcements
for TV shows