Home Library Explore SAT

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BOB - Final session - DB2 Flashcards | StudBud

Explore/BOB - Final session - DB2

BOB - Final session - DB2

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Questions 6

Answers

1
When should an ecommerce store include third party customer reviews on it’s website?
As soon as possible, right after launch. Reviews are vital.
Before Christmas or BF, to maximize effect in conversion rates.
When all operations are stable
2
You are a DNVB startup. What would be a good choice for your ecommerce platform?
Magento Commerce
Shopify
Salesforce
Hybris Commerce
3
What is a dark store in ecommerce?
A private store used for picking procedures in ecommerce fulfillment.
A false (and private, secret) store that is used to test new technologies
A retail store that is no longer profitable and will soon go dark
4
NPS ia a tool that can be used for...
Measuring the customer satisfaction in ecommerce.
Measuring and improving website technical performance in ecommerce
Optimizing the conversion rate by testing versions of an offer real time
5
What would be the ideal relationship between CAC and LTV in ecommerce
There’s no directrelationship between those two concepts in ecommerce
You need to reach CAC=LTVto make money
You want to obtain an average CAC that islower than LTV
6
How would you define PrestaShop?
A marketing automation software specific forecommerce
An open source ecommerce platform
An omnichannel commerce platform licensedspecifically for SME's