Promotional Mix

Question 1

Which of the following involves placing advertising messages on the internet?

Accepted Answer

Online advertising

Question 2

The fastest growing type of advertising media is:

Accepted Answer

Online

Question 3

This advertisiment attempts to create a favorable impression and goodwill for a business.

Accepted Answer

Institutional Marketing

Question 4

A ________ is a game of chance.

Accepted Answer

Sweepstakes

Question 5

Public relations is often referred to as _ which is any non-paid communication about a product.

Accepted Answer

Publicity

Question 6

Which of the following is the rough draft that shows the general appearance of a finished ad?

Accepted Answer

Ad layout

Question 7

What is the purpose of a headline?

Accepted Answer

To discuss all of the controversial events, To get the reader's attention

Question 8

Which of the following is not a popular headline-writing technique?

Accepted Answer

Tagline

Question 9

Colored newspaper ads can increase the reading of copy by as much as?

Accepted Answer

80%

Question 10

The ultimate type of advertising for many businesses is:

Accepted Answer

Television

Question 11

Product sampling can increase sales by as much as ______?

Accepted Answer

70%

Question 12

This form of advertisement transmits a signal over the air.

Accepted Answer

Broadcast

Question 13

Public relations is considered more ______ and believable than advertising.

Accepted Answer

Objective

Question 14

A _____ is a prewritten story about a company that is sent to various media.

Accepted Answer

News release

Question 15

About how many words should a headline contain?

Accepted Answer

Seven words or less

Question 16

The ______ of sales promotion includes excess focus on the short-term goals.

Accepted Answer

disadvantages

Question 17

Which of the following is the # of times that your audience is exposed to your advertisement?

Accepted Answer

Frequency

Question 18

This term refers to the advertising format, such as broadcast, print, internet, or specialty.

Accepted Answer

Media

Question 19

Any form of paid communication that uses the media to deliver to their target market is?

Accepted Answer

Promotion

Question 20

What can be considered an advantage to generate higher profit and promotion?

Accepted Answer

Aiming towards your target market

Question 21

Which of the following is the largest newspaper in the United States?

Accepted Answer

USA Today

Question 22

Which of the following is a small group of words combined or identify a product/company?

Accepted Answer

Slogan

Question 23

Magazines are able to target:

Accepted Answer

Specific regional areas

Question 24

Which of the following is not an example of being creative to stand out to your target market?

Accepted Answer

Implementing profanity in your ad.

Question 25

What is the name of the number one, most circulated magazine in the United States of America?

Accepted Answer

The AARP Magazine

Promotional Mix

Questions 25

Promotional Mix

Questions 25