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Final Review @*! Flashcards | StudBud
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Final Review @*!
Final Review @*!
40 terms
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@*!
Flashcards
40 cards
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Practice quiz
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Questions
40
Answers
1
Mark McCormack sold the following as a part of his sales wisdom...
all of the above
believe in your product
ask for the sale
find the need
2
The term used to describe one’s personal property, inventions, ideas, symbols, names & images:
None of the Above
Service Mark
Intellectual Property
Idea Property
3
Teams with poor records have an advantage over teams with winning records in acquiring talent
Talent Acquisition
Player Draft
Luxury Tax
Free Agency
4
Which public assembly facility is designed to lure businesses to the community?
Stadium
Theatre
Arena
Convention Center
5
One of the fastest growing sponsorship platforms is:
media sponsorship
program sponsorship
team sponsorship
facility sponsorships, specifically naming rights
6
A public
financing
method used as a subsidy for redevelopment that taxes a radius for new build
TRD (Tax for Redevelopment)
All of the above
GOB (General Obligation Bond)
TIF (Tax Increment Financing)
7
The first documented player agent relationship was between
C.C Pyle & Buck Weaver
Kennesaw Mountain Landis & Buck Weaver
C.C. Pyle & Harold "Red" Grange
Pete Rozell & Harold "Red" Grange
8
What protects the rights of employees, encourages collective bargaining, & regulates US labor
ARCBA, 1902
ADA, 1990
None of the Above
NLRA, 1935
9
Which of the following leagues has a hard salary cap?
MLB
NHL
MLS
NBA
10
1st “Official” sponsor of National League in 1880
Coca-Cola
Wilson
Nike
Spalding
11
A common tool used by events or facilities to reduce the potential for a lawsuit is:
holding parents responsible
using a waiver and release of liability form
not allowing minors to participate in the event
employing volunteers as full-time employees
12
One addition revolutionized the game of baseball in 1935.
Uniforms
Bleachers
Lights
Merchandise
13
Sales in the sport industry have shifted from:
a revenue source to a charitable promotional campaign
a product-oriented approach to a consumer-oriented approach
a consumer-oriented approach to a product-oriented approach
a concern among the major leagues to minor league teams
14
Acquisition of rights to associate with a product or event to derive benefits from affiliation
sponsorship
advertising
market placement
market share
15
The exclusion of employees (players) by employer (owners or league)until certain terms are met.
lockout
firing
strike
foreclosure
16
Older ballparks like Fenway Park and Ebbets Field were built with irregular shapes and sizes to
Accommodate urban space limitations
Build ballpark brand identity
Give the home team a competitive advantage
Add excitement to the game
17
League wide team payroll threshold that cannot be exceeded
luxury tax
sales maximum
maximum pay
salary cap
18
The National Collegiate Athletic Association (NCAA) was developed in 1912 with the purpose of..
establishing rules of amateurism
developing player rules
overseeing academic standards
all of the above
19
Increases in the following taxes would directly affect the majority of the community except:
employment
property
sales
sin
20
What was the “Golden Age of Stadium Construction”?
1909-1915
1923-1925
1950-1980
1917-1920
21
Which of the following are examples of types of sport sponsorships?
team sponsorship
athlete sponsorship
event sponsorship
all of the above
22
The Intercollegiate Athletic Association of the United States
(IAAUS) was formed to...
allow faculty to be involved in sport
make football safer to play
create rules for basketball and rowing
allow teams to play other local teams
23
In "Schooled, the Price of College Sport", who compared student-athletes to "Indenture Servant?
Julio Jones
Arian Foster
Jamal Charles
Ed O'Bannon
24
When selling high-priced inventory, such as luxury suites, the more successful approach is:
Personal Selling
Direct Marketing
Eduselling
Aftermarketing
25
The Intercollegiate Football Association was formed to regulate:
playing and eligibility rules
all of the above
coaches
gambling
26
International Management Group (IMG) was founded in 1960 by:
Leigh Steinberg
Mark Rooney
Arnold Palmer
Mark McCormack
27
At the inception of intercollegiate sports, contests...
involved the "Ivy League" power schools
all of the above
attracted numerous spectators
were student-run
28
Which factor contributed to the growth of sport agency
all of the above
players need for financial advice
the reserve system
the evolution of the players associations
29
The main nonsport events for stadiums are:
concerts
the circus
political events
art shows
30
Short-term, promotional activities that are designed to stimulate immediate product demand
All of the above
Market Fluctuation
Sales Promotions
Eduselling
31
A promise by the borrower to pay back lender, with interest, within a specified period of time.
Bond
Stock
Note
All of the above
32
The AIAW 1971-1981 emphasized participation, not commercialization... what does AIAW stand for?
None of the above
Athletics Institution, American Workers
Association for Intercollegiate Athletics for Women
American International Association for women
33
A refusal to work by employees (athletes) in an attempt to gain better conditions from employer
Lockout
Foreclosure
Strike
All of the above
34
Schools decide to change conference affiliations because of all of the following except:
increased exposure to TV contracts with the new conference
the ability to elevate the level of competition
desire to move from the Division I to a Division III level
difficulty scheduling games & generating revenue
35
Sponsorship provides a company with all of the following except
opportunities to generate incremental sales
opportunities to leverage its affiliation
opportunities to generate positive awareness for the company
opportunities to sell players from the team or league
36
Which of the following is not a sport management structure?
Club
League
Municipality
Tournament
37
Which of the following are common types of bonds used in stadium financing?
Tax & Environment
Growth & Revenue
General Obligation & Revenue
All of the Above
38
The first intercollegiate athletic contest was
Crew Race
Harvard versus Yale
Sponsored by a railroad company
All of the above
39
Player paralyzed in 1974 who sued the NCAA for damages claiming he was an employee.
Ed 'Bannon
Mark McCormack
Roone Arledge
Kent Waldrep
40
Which concept seeks to move a customer from a one-time user to lifetime customer?
none of the above
sales force promotion concept
growth concept
escalator concept
