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Target Market
Target Market
9 terms
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Target market and marketing mix practice
Flashcards
9 cards
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Practice quiz
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Questions
9
Answers
1
Which of the following would NOT be part of the target market for the Apple Watch?
Senior Citizens
Working Adults (25-45)
Techies
Business Executives
2
Who is(are) Walmart's target market(s)
households wanting luxury
children
restaurant owners
households on a tight budget
3
How would NHS DECA market its upcoming KONA Run geographically?
Local
State-wide
National
Global
4
If Starbucks launches a new line of healthy juice, what is their target market?
people who enjoy staying in a cafe
Customers who visit cafes and are non-caffeine drinkers
coffee drinkers
Stakeholders of Starbucks
5
Which of the following is most likely mass marketed?
Mascara
SAT Prep Books
Mercedes Benz
Napkins
6
Who is(are) Dockers' target market(s)?
executive business professionals
15-24 year old women
15-25 year old men
construction workers
7
Which factor does not belong in Psycho-graphic segmentation?
Personality
Social Class
Marital Status
Lifestyle
8
The specific group of people a business aims its marketing efforts towards.
Marketing Concept
Marketing Mix
Target Market
Marketing Segmentation
9
Who is(are) Lucky Charm's target market(s)?
Health conscious adults
Farmers
Children
Universities
