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Digital Marketing Essentials Flashcards | StudBud
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Digital Marketing Essentials
Digital Marketing Essentials
17 terms
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StudBud Administration
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26 plays
Explore the fundamental concepts and strategies of digital marketing in this engaging quiz
Flashcards
17 cards
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Practice quiz
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Questions
17
Answers
1
Which is a common pricing strategy?
Flat-rate pricing
Random pricing
Free pricing
Cost-plus pricing
2
Selling is just about closing deals.
False
True
3
What drives consumer behavior?
Brand name only
Peer pressure
Price alone
Emotions and needs
4
Marketing is only for big companies.
True
False
5
What is the main goal of marketing?
Improve employee satisfaction
Create product features
Increase brand awareness
Reduce production costs
6
What is a unique selling proposition?
A sales discount
A product's distinct feature
A catchy slogan
A marketing channel
7
Which is a benefit of email marketing?
High costs
Limited reach
High engagement rates
Slow response time
8
Social media is not effective for marketing.
False
True
9
Which platform is best for Business to Business marketing?
LinkedIn
Instagram
Pinterest
TikTok
10
What is a sales funnel?
A product feature
A customer journey model
A pricing strategy
A marketing tool
11
Which strategy boosts customer loyalty?
Aggressive advertising
Personalized experiences
Discounts and offers
Limited product range
12
What is a brand ambassador?
A loyal customer
A celebrity endorser
A marketing manager
A product designer
13
Who is this target audience shown in the picture?
Everyone
young adults
Only high-income earners
Specific demographics
14
Marketing is only about advertising.
True
False
15
Advertising guarantees sales success.
True
False
16
What is the purpose of market research?
Limit product variety
Increase production speed
Cut marketing costs
Understand customer needs
17
Which is a form of digital online marketing?
Print advertising
Radio spots
Television commercials
SEO and content marketing
