SMFB CLS 1 & 2 Review

How many comments are made every 60 seconds on Facebook?

What is content that stays continuously relevant?

What is ROI?

Which of the following is very important when creating content on multiple platforms?

What was the period of time (1995-2002) of extreme internet usage called?

Posting a picture on Facebook is an example of which type of marketing?

What percent of companies use social media as part of their marketing strategies?

Content or interactions to engage with a social media community that are NOT paid are called

What is a good framework, using an acronym, for setting strong goals that are measurable, time-bound, and achievable?

Marketing that focuses on attracting customers via company-created internet content.

The practice of increasing the quantity and quality of traffic to a website through organic search results is called

What % of people are more likely to purchase a brand because of an influence?

Marketing that relies on media advertising as well as in-person contact.

Using the 80/20 rule, 80% of your content should do what?

What are Key Performance Indicators (KPIS)?

Creating material that isn't directly promoting your brand, but can spark interest from consumers is called

Using the 80/20 rule, 20% of your content should do what?

Directing your consumers and followers to your other social media platforms is called

Which of the following is an example of a vanity metric?

What should be the first step in developing a social media marketing plan?

What is "artificial intelligence"?

Analytic metric that refers to the number of users who have come across a particular content on social platforms.

According to convinceandconvert.com, how much for every $1 in influencer marketing?

When the desired outcome of a message is received, this is called a(n)

A regular examination of your social media activity is called a social media _______

How many photo uploads are there on Facebook PER DAY?

"...a summary of everything you plan to do and hope to achieve for your business using social networks."