Functions & Foundations of Marketing

Question 1

Informing, persuading, and reminding are all purposes of ________

Accepted Answer

Promotion

Question 2

Product, Place, Price, and Promotion are all part of what?

Accepted Answer

Marketing Mix

Question 3

A customers lifestyle, hobbies, and beliefs make up their _________ profile

Accepted Answer

psychographic

Question 4

Surveying & researching what customers like/don't like about your product.

Accepted Answer

Marketing Information Management

Question 5

Location of customers is important. This is referred to as ___________

Accepted Answer

geographics

Question 6

A tangible item you can hold, feel and touch

Accepted Answer

Good

Question 7

Form utility refers to what?

Accepted Answer

Raw Material being turned into a useful product

Question 8

A pair of Nike shoes is considered a what?

Accepted Answer

Good

Question 9

You take your car in for an oil change. This is an example of what?

Accepted Answer

Service

Question 10

The school store's main target market is ____

Accepted Answer

High Schoolers

Question 11

Which of the following is NOT one of the 7 functions of marketing?

Accepted Answer

Target Market

Question 12

A product travels from a factory to a grocery store by traveling on a plane and truck.

Accepted Answer

Channel Management

Question 13

Most electronics come with a user manual. This is part of what marketing utility?

Accepted Answer

Information

Question 14

The development and evolution of products and services is ________

Accepted Answer

Product Service Management

Question 15

Customers Satisfaction + Total Company Approach + Profit= _________

Accepted Answer

The Marketing Concept

Question 16

The school store misses out on a ton of sales do to lack of one utility. Which one?

Accepted Answer

Possession

Question 17

Purchasing a house to live in is a _______

Accepted Answer

Need

Question 18

The group you are trying to specifically reach is called what?

Accepted Answer

Target Market

Question 19

I feel like I could teach someone about the things I have learned in marketing so far.

Accepted Answer

Some, Not at all, I could teach most, I'm an expert-I could teach everything

Question 20

A customers loyalty to a brand or store is a component of their ________ profile

Accepted Answer

behavioral

Question 21

Age, gender, and income are components of ______

Accepted Answer

demographics

Question 22

When it comes to the marketing concept, companies want to create positive images, reach goals &

Accepted Answer

Make a profit

Question 23

Buying Lulu Lemon leggings instead of off brand leggings is a ________

Accepted Answer

Want

Question 24

An intangible item you can not hold or touch

Accepted Answer

Service

Question 25

Your target market is 40-45 year old women. They are a target market based on their _______

Accepted Answer

Demographics

Question 26

A consumer is a person that uses a product. A customer is a person that purchase a product.

Accepted Answer

True

Question 27

A target market of hockey players would be an example of ______

Accepted Answer

psychographics

Question 28

A group of people a business specifically tries to sell a product to

Accepted Answer

Target Market

Question 29

Market Planning refers to figuring out way to target the correct audience.

Accepted Answer

True

Question 30

What are the 4 P's that make up the Marketing Mix?

Accepted Answer

Product Place Price Promotion

Question 31

Selling, one of the 7 functions of marketing, refers to what?

Accepted Answer

When/where a transaction takes place

Question 32

People will pay different prices for different products/services based on the _______

Accepted Answer

Value

Functions & Foundations of Marketing

Questions 32

Functions & Foundations of Marketing

Questions 32