MACS 110 - Chapter 2: Mass Society / Propaganda

Most of the propaganda theories that developed during the 1930s were strongly influenced by two theories:

In the post-WWI USA, when propaganda theory was originally developed, the beneficial use of propaganda was called ...

John Dewey endorsed ________ as the most effective means of defending democracy against totalitarianism.

No-holds-barred use of communication to propagate specific beliefs and expectations

One of the strengths of Mass Society Theory is that it ...

“The media possess extraordinary power to shape the beliefs and conduct of ordinary men and women”

The deliberate and strategic transmission of lies.

Émile Durkheim, by contrast, saw modern social orders as bound by ...

The transmission of information or ideas that might or might not be false. No effort is made to determine their validity

 "Over the years, virtually every major social problem we have confronted has been linked to ..." 

One of the strengths of Propaganda Theory is that ...

Most Mass Society Theories assume ...

If propaganda cultivation strategies are to be successful, they must create what Lasswell referred to as ...

Ferdinand Tonnies defined "gemeinschaft" as ...

 A notion that human behavior is the product of the conflict between an individual’s Id, Ego, and Superego

 Lasswell believed that power to control the mass media should be placed in the hands of an elite ...

The media’s job, in Dewey’s conception, was "to interest the public in ___________"

A perspective on Western, industrial society that attributes an influential but often negative role to media

For defenders of high culture, mass media represented an ____ force in society-one that threatened their influence"

A strategy that used communication to fight “bad” propaganda and promote objectives elites considered good.

We are conditioned to act in certain ways by positive and negative stimuli—we act to gain rewards or avoid punishments. 

A type of journalism common in the 1890s that uses shocking headlines that are often untrue.

Hitler’s rise to power in Germany was accompanied by consolidation of his control over all forms of ...

Lippmann _____ Lasswell’s skepticism about the ability of "average" people to make proper sense of their social world.

The text states that "During the 1920s, radio and movies provided powerful new media for ..."

A recent Mass Society Theory concern is the ownership of different media companies in fewer and fewer hands, called ...

Dewey based his arguments on theories emphasizing the practical function of knowledge to control reality called ...

The idea that media may not tell us what to think, but they do tell us what to think about.