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Research Methods in the Service Industry Flashcards | StudBud
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Research Methods in the Service Industry
Research Methods in the Service Industry
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1
In a research paper, the literature review typically comes after the introduction.
True
False
2
Which of the following is most commonly used to gather second-hand data:
Conducting a literature review
Interviewing a population sample
Conducting a focus group
Conducting a survey
3
The larger the sample to be surveyed, the more accurate the data obtained is likely to be.
True
False
4
Which of the following is not considered an advantage of a quantitative approach to research?
It is an effective way to establish facts
It offers an objective viewpoint
Any findings can often be applied to the wider population
It provides detailed information on an individual's opinions and attitudes
5
Which of the following statements does not describe the characteristics of a "dependent" variable.
A phenomena that is the result of the presence of other variables.
In "cause and effect" model, this variable is often considered the "effect"
It is normally the outcome the research study is interested in measuring.
The dependent variable is usually the cause of the phenomena being studied.
6
A literature review should be written in which of the following styles:
Subjective
Descriptive
Making frequent use of generalisations
Analytical
7
Which of the following is true: Longitudinal data is gathered....
By surveying samples from different geographic locations.
By asking the sample to list their preferences in order.
By using the same survey on the same sample at regular intervals
By creating a lengthy survey.
8
Which of the following is not a "probability" method of choosing your survey sample
Convenience
Random
Stratified
Systematic
9
Which statement best describes the main aim of an "Explanatory" survey?
To gather the opinions of the population.
Building personal relationships between a sample of people being surveyed.
To find links between the different factors that contribute to a phenomena.
To describe the environment in which a survey is being conducted.
10
Non-probability sampling can be described as:
The section of a population that does not wish to participate in a survey.
Choosing a sample to be surveyed according to criteria set by a researcher
The portion of people surveyed for whom the topics covered are irrelevant.
Information from a survey that does not contribute to the aims of the study
11
For a full understanding of your chosen topic, it is necessary to read every article on the subject in detail.
False
True
12
Which of the scales of measurement for categorisation of data variables is the most precise and versatile for statistics
Interval
Ratio
Ordinal
Nominal
13
A hypothesis is
An academic paper that has been rejected for publication
An explanation for a concept that needs more research to prove/disprove
An idea that has been proved correct
A research paper that has been peer reviewed
14
Which scale of measurement is most frequently used to categorise responses in a survey that are not numerical:
Interval
Ratio
Nominal
Ordinal
15
A literature review is predominantly considered a means to gather what kind of data?
Numerical
Quantitative
Unproven
Qualitative
