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Advertisings Techniques Flashcards | StudBud
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Advertisings Techniques
Advertisings Techniques
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Answers
1
What is the "Pathos" appeal in advertising?
A) Appealing to the audience's emotions
Using an expert or authority figure
Creating a sense of fear or urgency
Using logic and facts
2
Which of these is an example of the "Ethos" appeal in advertising?
B) An emotional story about a product
bright, colours
A famous celebrity endorsing a product
Asking a question to get the viewers attention
3
Which visual technique is used to make a product stand out in an advertisement?
Using small text
Using bright colors
Using a plain background
Using long sentences
4
Which of these visual techniques is most likely to make a product look more luxurious?
Bright neon colours
Dark colors and elegant fonts
Casual, playful
Busy patterns and images
5
What is a common rhetorical technique used in advertising to create a sense of urgency?
Limited-time offers or phrases like "Act No
Statistics
Repetition
Rhetorical questions
6
What does "Target Audience" mean in advertising?
C) The TV show the ad
B) The cost of the advertisement
A) The group of people the ad is aimed at
The person who creates the ad
7
What is the purpose of the "AIDA" technique in advertising?
To make the product a bestseller
To grab attention, create interest, build desire, and encourage action
To make the product look like it’s for a specific target audience
To make the product look expensive
8
Which written technique involves using simple, clear language to get the message across quickly?
Catchphrase
Hyperbole
Jargon
Slogan
9
What type of visual technique uses images of happy people to make you feel good about a product?
Logos
Emotional appeal
Statistical evidence
Pathos
10
What does "appeal logos" refer to in advertising?
Appealing to the audience’s emotions
A visual image or logo
Using humor to make the ad more memorable
use of logic, reasoning, and evidence to persuade an audience.
