Market Leader U5, vocabulary

Question 1

ODD MAN OUT: Which of the following doesn't belong?

Accepted Answer

controversial

Question 2

What do you call an internet screen ad that suddenly opens without your requesting it to open?

Accepted Answer

pop-up ads

Question 3

Which one is a publireportage in English?

Accepted Answer

advertorial

Question 4

What do you call internet ads that cover the top portion of a screen?

Accepted Answer

banner ads

Question 5

LOOK CAREFULLY AT THE PICTURE: What is this?

Accepted Answer

a billboard

Question 6

Which one is a publicity stunt?

Accepted Answer

Shooting paper money out of a cannone.

Question 7

What is another word for an exhibition?

Accepted Answer

trade fair

Question 8

LOOK CAREFULLY AT THE PICTURE: What type of advertising is this?

Accepted Answer

The Bandwagon

Question 9

ODD MAN OUT: Which of these does not belong with the others?

Accepted Answer

eye-catching

Question 10

What is yet another word for a television or radio spot?

Accepted Answer

commercial

Question 11

LOOK CAREFULLY AT THE PICTURE: What is this type of advertising called?

Accepted Answer

weasel words

Question 12

What is another word in English for a TV or radio station?

Accepted Answer

broadcaster

Question 13

What's the "real" English word for flyers?

Accepted Answer

leaflets

Question 14

And an extra one: What is this type of advertising?

Accepted Answer

Subtervising

Question 15

What is the English for bouche à oreille?

Accepted Answer

word of mouth

Question 16

What would be another word for advertising code of practice?

Accepted Answer

rules

Question 17

What is Mickey (in advertising terms)?

Accepted Answer

brand mascot

Question 18

What is another word for a television spot?

Accepted Answer

break

Question 19

LOOK CAREFULLY AT THE PICTURE: What type of advertising is this?

Accepted Answer

product placement

Question 20

LOOK CAREFULLY AT THE PICTURE: What kind of advertising is this?

Accepted Answer

Keeping Up with the Joneses

Question 21

Which one is spelled correctly in English?

Accepted Answer

campaign

Questions 21