SEM Final Exam Review

Question 1

A sign in a busy area doesn&#x27;t seem to be having any effect on customers, using the AIDA model where is the sign failing?

Accepted Answer

Awareness

Question 2

Which sector of Sports and Entertainment marketing is most focused on selling goods rather than services?

Accepted Answer

Sports Equipment Stores

Question 3

What does the sports and entertainment industry (combined) mostly sell?

Accepted Answer

Mostly Services

Question 4

What is the most common reason for both lockouts and strikes?

Accepted Answer

Inability to come to a salary agreement

Question 5

What percentage of new businesses fail in their first year?

Accepted Answer

20%

Question 6

Bonus: What is Mr. O&#x27;Donnell&#x27;s favorite NFL team?

Accepted Answer

Green Bay Packers

Question 7

Compared to other types of business ownership, what is a major advantage of becoming a franchisee?

Accepted Answer

A head start on branding

Question 8

An ad that will be shown on Facebook, aimed at potentially interested customers and informing them of an upcoming crowd

Accepted Answer

Digital Marketing

Question 9

Generally, what is the primary advantage of ordering goods in large quantities at once?

Accepted Answer

Cheaper per unit price

Question 10

For marketers, what is the most important part of a brand?

Accepted Answer

The intangible feelings it generates

Question 11

Effective promotion in marketing relies MOST on which two concepts?

Accepted Answer

Getting attention and persuasion

Question 12

Which product is LEAST likely to experience distribution delays or disruptions?

Accepted Answer

Vocal Coaching

Question 13

Which of these entities is MOST likely to employ an entertainment marketer?

Accepted Answer

Museum

Question 14

Markus interviews sports fans and determines which products they would like to purchase in the future. Job title?

Accepted Answer

Market Researcher

Question 15

A sports game includes a large sign with a soda manufacturer&#x27;s brand name on it. What is the sign serving as?

Accepted Answer

Advertising

Question 16

Pat just says that he makes sure "people are in seats" for the audience at sporting events. What is his job?

Accepted Answer

Events Promoter

Question 17

Which is the BEST example of becoming a franchisee?

Accepted Answer

Opening a Baskin-Robbins shop

Question 18

The USA Softball league consists of amateur athletes. What does this mean?

Accepted Answer

The competitors aren’t paid to play

Question 19

If a baseball game was taking place on a day that was known to be dark, wet, and cold, what would decrease?

Accepted Answer

Games Attractiveness

Question 20

What is an example of a business with a major presence in the attractions entertainment sector?

Accepted Answer

Disney

Question 21

What is an example of an activity representing the consumer market?

Accepted Answer

Buying groceries at a supermarket

Question 22

What is the fundamental revenue-producing factor of any business?

Accepted Answer

Selling

Question 23

What is an example of something that is intangible?

Accepted Answer

A legal argument

Question 24

An employee hands out brochures to people as they pass by. What promotion type is this?

Accepted Answer

Direct Marketing

Question 25

What is the primary purpose of career aptitude tests?

Accepted Answer

Investigating personal interests

SEM Final Exam Review

Questions 25

SEM Final Exam Review

Questions 25