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Advertising Techniques Flashcards | StudBud

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Using facts, numbers, or statistics to convince you to buy something

The opposite of bandwagon.

Advertising Techniques

6 terms·StudBud Administration·101 plays

Springboard pages 99-100

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Questions 6

Answers

1
The opposite of bandwagon.
Testimonial
Avant-Garde
Bandwagon
Facts and Figures
2
Using facts, numbers, or statistics to convince you to buy something
Facts and Figures
Testimonial
Bandwagon
Transfer
3
Billions and billions served.
Transfer
Avant-Garde
Testimonial
Bandwagon
4
Using a celebrity or a regular person who has tried the product
Transfer
Bandwagon
Avant-Garde
Testimonial
5
Making it seem like everyone is buying a product. It is really popular.
Bandwagon
Testimonial
Avant-Garde
Transfer
6
Good feelings or emotions that you will associate with the product
Facts and Figures
Transfer
Testimonial
Avant-Garde