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Duplicate of Marketing Overview Flashcards | StudBud
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Duplicate of Marketing Overview
Duplicate of Marketing Overview
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Overview of concepts in Principles of Marketing text.
Flashcards
8 cards
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Practice quiz
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Questions
8
Answers
1
Top trends in marketing include brands/products with:
flashy ads
sustainability
limited marketing analytics
small data
2
A brand's value proposition answers which question?
Why the competition doesn't stand a chance
When to advertise the product
How the product improves the customer situation
How to price the product
3
Sustainable marketing calls for _______ actions.
treehugger
Socially and environmentally responsible
value engineering
wasteful
4
A brand must create ______ for a customer/consumer.
headaches
fun things
value
income
5
Customer ________ drives every good marketing strategy.
value
price points
swag
engagement
6
Marketing starts with understanding customer:
sales
needs and wants
relationships
pricing
7
Which of these is a form of marketing content:
repossessed
earned
leased
pre-owned
8
Top marketers share a common goal:
They rock SWOT analyses.
Putting the customer at the heart of marketing.
Make sales tactics a necessity.
They talk at, not with customers.
