Duplicate of Marketing Test 1 Review

Which of the following is NOT one of the uses of money?

A store policy states "We accept only cash."  What utility does this policy affect?

A need is different from a want in that a need _____.

Customers needs and wants are affected by changes in the econ, tech, & social trends. 

The marketing function, ____, is also called marketing research.

Everyone who needs or wants a product is part of the market for that product. 

The main purpose of market segmentation is to:

The marketing function that specializes in developing goods and services is called: 

The role of marketing is to:

Everyone in a mass market has similar wants and needs for a particular product.

Segmenting a market makes it easier for marketers to follow the marketing concept and satisfy

A store provides demonstrations on how to use a new kitchen appliance. Which utility?

Marketing focuses on the customer because:

Adding value to a product is how marketers say "adding utility". 

A furniture store provides delivery.  Which utility? 

The management function of a business can be described as:

All of the following are terms for the biz market EXCEPT:

You buy a gift for a friend.  Your purchase is part of which of the following markets?

Money makes exchanges easier than barter because money:

A factory turns steel, plastic, and glass into a car.

A business customer uses the products it buys for all of the following reasons EXCEPT:

Distributino includes marketing which of the following tasks.

The role of the production function in a biz is to:

A coffee shop decides to open at 5AM to accommodate early commuters. Which utility?

A customer takes clothes to the dry cleaner to be cleaned Which util. is dry cleaning providing

The selling function supports the marketing concepts by:

Marketers change the products they offer in order to:

The customer is the focus of the marketing mix. 

Marketers study what customers want and need, then they _____.

Resellers that buy products to sell to other businesses are called:

The marketing concept also says that businesses should satisfy customers even if that means - %

The three forms of biz ownership are:

The same marketing mix can meet the needs of ALL customers.

Which type of business customer is a construction company?

Getting more ice cream delivered when the store is running out part of this marketing element:

A TV, TV repair, and a TV message to buckle your seatbelt are all examples of? 

Promotion focused on promoting a positive image of the company is called: 

Sole Proprietorship offers the biz owner the most profit with the least responsibility. 

The consumer market is sometimes referred to as:

Which is NOT a definition of the term consumer? 

The price of an item in dollars may be different from the value it has to an individual. 

Which type of business customer is the state legislator?