Marketing Essentials Chapter 17 Promotional Concepts and Strategies

What uses a mix of personal selling, advertising, and buying discounts?

Gamestop emails their followers about new game release dates

Disney World & Southwest Airlines offering a great deal for the customer is considered a

What is persuasive communication?

What is a low cost item given to customers at a discount?

A news release refers to any activity designed to create goodwill toward a business

PoP stands for

Companies and non-profits rely on promotion to attract customers

A news release is the same as a press release

Free gifts placed in product packaging are called

Marketing program that rewards customers by offering incentives for repeat purchases

This is a copywriting acronym

What are incentives that encourage customers to buy?

Paid form of nonpersonal promotion of ideas, goods & services by an identified sponsor

One can major in this in college

What represents all marketing activities, other than personal selling?

Which of the following is not Personal Selling:

What encourages customers and prospects to buy a product or service?

Having a coca-cola product on "Dancing with the Stars" is considered

A car salesman shows a young couple their selection of new convertibles

Combination of different types of promotion

What type of promotion is: Newspaper ad assuring customers that the company has a safe product

Loyalty programs are offered by

What is used to promote many products because they create customer excitement?

What is designed to get support for a product from manufactures?

Personal selling required direct contact

Which one of these is not a part of the Promotional Mix:

Contests require "no skill" and Sweepstakes require a "skill"

What enables an organization to influence a target audience?

What is sent out to certain media outlets?

Low-cost premiums given away at special events

____________ is used to create a favorable image for business?

What type of Promotion is: radio commercial about a new car

Placement is

The public relations department issues

Trade promotions would be considered B2B

Products earned & given through contests or as sweepstakes awars

What does business use to convince prospects to select their products instead of other brands?

Kay's Jewelry Store offers its employees a $50 gift card to the first person to sell 5 watches

What entitles customers to cash discounts on goods and services?

Bed Bath & Beyond puts coupons in the Sunday Newspaper.

Manufacturer to get distribution channel members to purchase products.

Sam's Club offers customers free food samples of their products.

What is a form of non-personal promotion

There are _____steps of the promotional mix

What tactic do Public Relation Professionals use?

A pre-written story about a company, etc., that is sent to the media

Low-cost items given away free to customers with a purchase

Dante calls all of his previous clients to ask if they are interested in a new product

What directs promotions toward the consumer?

Direct marketing is

Victoria Secret emails their customers with details about an upcoming sale

Another name for cross promotion is cross selling

What are cross-promotions and cross-selling campaigns?

Kevin Johnson is the CEO of

Directs promotion to potential consumers or relies on advertising geared to consumers

Point of Purchase can be the "checkout" at Target and/or Kohls

Which type of marketing is targeted to a specific group of prospects?

Yahoo awarding points to buyers is considered an "online loyalty" program

What type of promotion is: Newspaper ad about a company's diverse employees.