Mkt 447 - Quiz Flashcards

1

What was the name of the experiment in slide 4?

2

This book related to several marketing concepts that we have learned in class

3

I would consider reading this book based on our presentation

4

Who is the author of the book, "Thinking, fast and slow"

5

Consumers often purchase based on their...

6

What are the two types of "self version"

7

Which topic did we NOT discuss in our presentation?

Mkt 447 - Quiz