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Marketing 1, unit 3, 2.1 preview Flashcards | StudBud
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Marketing 1, unit 3, 2.1 preview
Marketing 1, unit 3, 2.1 preview
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Answers
1
During which era did businesses begin to focus more on communication, persuasion, and branding?
superbowl era
social media era
tupac
the sales orientation era
2
What most led to competition among businesses?
started from the bottom
an increase in consumer demand
an increase in mass production
now we here
3
When did businesses start to create departments focused solely on marketing and promotion/advertising?
1900s-1940s
1950s-1960s
700 BC
1990s-2000s
4
When were marketing concepts first used?
before the 18th century
dinosaur era
ming dynasty
during the 18th century
5
What most influenced marketing in the 1990s?
mass production
charlotte's web
world wide web
world star
6
When did new opportunities in marketing start to occur for women and minorities?
Wutang
Dahmer era
during the marketing orientation era
during the modern-day era
7
My Marketing Teacher's Name?
Mystery
Mr. Esparza
Mr. Esperanza
Mr. Espinoza
8
During which century did companies grow their marketing function, focusing mostly on production and distribution?
18th birthday
18th century
17th century
21st birthday
9
What is the main difference between marketing today and marketing that took place more than 30 years ago?
the use of technology
Electric cars
underground railroad
the use of promotion
10
What is distribution?
the process of getting products to consumers
the strategic pricing of products
record label
cheese cake factory
11
I am 100% ready for Lesson Test
False
True
12
What is production?
the promotion of products and services
the branding of products and services
the creation of usable goods
making a movie
