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Marketing
Marketing
20 terms
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StudBud Administration
Marketing Concepts
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
The use of marketing always has positive results
False
True
2
Marketing makes a company more likely to
spend money
all of the above
operate efficiently
develop products
3
Businesses that use the marketing concept benefit more from marketing than companies that don't
False
True
4
The long term results of poor marketing can include
less competition
higher profits
dissatisfied customers
reduced costs
5
Social problems
are usually made worse by marketers
all of the above
affect only a small part of the population
should be addressed by marketing
6
Today there is a greater expectation for businesses to be socially responsible
True
False
7
Organize actions or groups of consumers seeking to increase their influence on business practic
a consumer group
social responsibility
a social issue
consumerism
8
When the marketing concept is used, the cost of production and product prices increase
True
False
9
Consumers organizations encourage others to purchase products from boycotted companies.
False
True
10
Green marketing satisfies customer needs without negatively impacting the environment
False
True
11
Advertisements may be used to encourage consumers to buy
a pickup truck made by a specific manufacturer
a pickup truck
all of the above
vehicle
12
Whether an action is right or wrong should be determined based on
the effects on the people involved or affected by the action
accountability
political decisions
potential effort
13
Taking personal responsibility for actions is known as
honesty
self-regulation
integrity
self-control
14
Improper marketing can cause harm to consumers
True
False
15
Marketing includes
financing
transportation
all of the above
promotion
16
Marketing identifies consumer needs that are not satisfied
False
True
17
The average cost of all marketing activities is about 50 percent of the price of products
False
True
18
A set of standards of rules that guide ethical business behavior
ethics
code of ethics
social reponsibilities
boycott
19
effective marketing results in
lower prices of products and services for consumers
higher prices in the long run
higher costs and lower profits
lower sales volume and greater competition
20
The Better Business bureau is a business protection organization sponsored by consumer orgs.
False
True