SPT-350 Study Guide

The largest benefit of utilizing energy analytics is to benchmark and monitor utility consumption and cost savings

Click-through rate presents the percentage of unique opens to emails

Sentiment analysis is based on the idea of opinions having binary oppositions. 

Data are information in a variety of forms such as: 

Value chain firms utilize analytics to explore what...

 Software systems engage in ETL - extraction, transformation, and loading - to process data

Custome Lifetime- earnings calculated on average earnings pp & relationship length between the customer and sport team

The reach metrics only shows the potential size of your audience and does not guarantee your audience reads or pay att.

The quick test ratio and acid-test ratio are the same thing

Event management is carried out using which project management processes…

The liquidity ratios measure the ability of a business to meet shortterm financial obligations with its shortterm assets

In the eyes of sport marketers, all customers are the same as they represent a potential sale

Sport orgs can use fan propensity models to predict their fans future behavior based on extensive information about them

The balance sheet provides a picture/snapshot of the financial condition of an organization at a specific point in time

When analytics are used to explore the past of the supply chain what are examples of key performance indicators?

Commonly measured social media concepts… 

What percentage of wronged customers tell 10 or more people about a bad event experience? 

A hit rate is a metric used by concessionaires to compare how many stuff were sold versus how many people bought tickets

The number of page views is a good metric to measure the size of the unique audience of a page. 

Parking analytics examines… 

Some of the most commonly used key metrics in evaluating marketing campaigns are...

Green Guide, there is minimal requirement of one steward for every 100 to 250 fans, given the logistics and venue layout

Strategies used by Levy Restaurants for food analytics… 

What system was a quick and easy fix for the Mets (i.e., low hanging fruit)? 

The Red Guide in Great Britain requires stadiums to undertake specific risk management strategies. 

Sport analytics can be explored at what levels of an organization

From marketing perspective, it don't matter how viewer reaches ur page as long as they reach it and page is effective. 

Descriptive statistics summarize and describe data via frequencies, central tendency, measures of dispersion (BA in BB)

Parking analytics can be impacted by weather and other events in the area

When analytics are used to explore the current situation it can explore bottlenecks, truck rerouting, equipment concerns

Most large organizations use a cash basis accounting system where all transactions are recorded as money is received

Conversion rate is the percentage of site visitors completing a targeted action

Financial ratios allow any sport org to compare itself with any other sport org to prove how well/poorly it is doing

Winning is a significant per cap driver for most professional teams

____ accounting method records transactions when orders are made, items are delivered, or when services occur

Customer value is estimated as the difference between earnings per customer and cost of acquisition per customer

Nominal data uses numbers to classify data such as 1 for male and 2 for female. 

Sport organizations implement email marketing with the aim of: 

Through the ticketing system, customers are linked to previous purchases by matching their data which help build history

ETL - extraction, transformation, and loading - refers to what computer hardware does

Direct impact refers to changes in sales, income, and employment due to the supplying of goods and services to an event

When exploring the past, a manager would explore forecasting demand, capacity planning, and exploring alternate inv sup

Nominal scale displays some type of order between the numbers with respect to the characteristic being measured.

Return on assets and return on equity measure the same thing

Churn rate identifies the number of potential customers converted into sales

John Morris and the NY Mets try to accomplish what using data analytics… 

Customer value estimation formula

Customer lifetime value (CLV) measures the value a customer will bring to an organization in the future. 

Time series analysis could be used to identify patterns in data over time and can be broken down by what techniques

Elements of The DeLone and McLean Information Systems Success Model (DMSM) 

Economic impact is a measure of the effect of visitor spending and is referred to as induced impact. 

e-Marketing efforts after an event are just as important as those before an event. 

The effect of employee spending of their income at other local businesses is an example of induced impact.