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UVU COMM 2300 Final Prep Flashcards | StudBud
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UVU COMM 2300 Final Prep
UVU COMM 2300 Final Prep
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A good way to have some fun while studying for the final exam.
Flashcards
25 cards
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Questions
25
Answers
1
In this stage of the issue life cycle, a company will experience the most media coverage
potential stage
current stage
emerging stage
crisis stage
2
A corporation's newsletter can be a great tool to
identify media trends
reinforce company values
add a sense of belonging
communicate important information
3
UVU is looking for a way to boost its social media. You are asked to create a contest. What is your first step?
Evaluate the engagement of the previous contest
determine the best target audience
announce the contest on all social media cites
develop a plan for additional staff
4
PR functions in ____________ include management counsel, internal PR, capital campaigns, and crisis communication.
Politicas
Education
Health care
Finance
5
COMM 2300 Students are the BEST!
False
True
6
Social media analytics are used for what
Nothing. Analytics are for nerds.
Denote the best platform for the brand
Demonstrate your need for a raise
Determine which of you institution's social media posts are most engaging
7
A serious challenge for social media management is _________, which could quickly affect the beliefs of target consumers
photoshop
gatekeepers
Cyberattacks
experts
8
A litigation crisis is driven by the threat of
A poor review
A lawsuit
A reputation scandal
A produce malfunction
9
Developing and maintaining __________ is essential to building community relations?
profitable business practices
political policy
a community center
strategic relationships
10
A merger is best describes by which of the following?
Company X and Company Y unite into one new company - Company Z
Company X buys all of the ownership stakes of Company Z.
11
Both ____________ and _________ anchor around a business being a good citizen
Community relations and social media
social media and corporate social responsilbity
community relations and corporate social responsilbity
internal communication and community relations
12
Upper management in a healthy culture would likely do what?
promote long-time employees
seek feedback from employees
Clarify company policy
Offere flexible work schedules
13
This type of organization gives various services, humanitarian, and investigative functions around social issues.
nongovernmental organization
political action committee
foundation
faith-based institutions
14
Opportunites are increasing in what facet of public relations due to greater focus on health awareness?
Nutrition
Public Health
Education
Health Communication
15
________ initiatives must demonstrate relevance and personal fit with key stakeholders.
Social Media
Corporate Social Responsiblity
Message
Brand
16
This is a term to describe an organization's private online network
newsletter
intranet
workspace
internet
17
This type of tourism skips the popular sites to trek to view gorillas in Rwanda or see penguins colonies in Antarctica.
Educational Tourism
Ecotourism
Adventure tourism
Public Relaitons Tourism
18
Volume, velocity and variety are all aspects of what type of crisis?
Social Media Crisis
Personal Crisis
Product Crisis
Litigation Crisis
19
Engaging in issue management reduces the likelihood of what?
A company going bankrupt
A company experiencing an issue
A company being in the news
A company experiencing a crisis
20
Which of the following enables the PR department of a sports team to engage with fans?
daily press kits
player and team website
social media platforms
fantasy sports leagues
21
What is one of the most widely used metric tools for quantifying social media activity?
Reach Predictor
Social Insights
Audience metrics
Google Analytics
22
This is a group of people who gather to encourage collective action around a local-level or special-interest issue.
grassroots organizatoni
political action group
advocacy group
community collective
23
This is the title of a public relations person who promotes the career of celebrities.
Talent Manager
Publicists
Public Relations Manager
Entertainment PR
24
This term relates to the frequency and time frame of content's appearance on a media platform.
Impressions
Excellence theory
Exposure
Interactions
25
What is the goal of a PR communicator when working with the media?
to prepare a carefully written article
to avoid giving corporate information
To endure that any news coverage is always positive.
to produce an accurate, balances story that represents the company.
