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Advertising Techniques Flashcards | StudBud
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Advertising Techniques
Advertising Techniques
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Questions
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Answers
1
A company using data and logic to sell a product is the definition of what?
bandwagon
logos
advant garde
ethos
2
Statistics/percentages/numbers are used to convince you that this product is better than another product
Facts & Figures
emotional appeal
Data analysis
Logic
3
A product is appealing because someone famous uses it is an example of what?
testamonial
ethos
pathos
transfer
4
Testamonial
Has celebrity endorcements to make the product look cool
Uses data to influnce your decisions
Appeals to buyers because many people are doing it
uses logic to make their argument seem valid
5
This image is an example of what? When the advertiser is appealing to emotion.
bandwagon
ethos
pathos
logos
6
Bandwagon effect means everyone is doing it so you should too
True
False
7
A product is new and cool and you could be the first to have it.
Pathos
Advant Garde
Ethos
Transfer
8
The advertiser attempts to transfer people's feelings about one topic or product to another topic or product
Transfer
Logos
Avant Garde
Ethos
