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Marketing Test Review
Marketing Test Review
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Target market and marketing mix practice
Flashcards
24 cards
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Practice quiz
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Questions
24
Answers
1
The 4 p's of marketing together are called what?
The marketing mix
Marketing
The marketing strategy
Multichannel marketing
2
Who is(are) Dockers' target market(s)?
construction workers
executive business professionals
15-25 year old men
15-24 year old women
3
The specific group of people a business aims its marketing efforts towards.
Marketing Mix
Marketing Segmentation
Target Market
Marketing Concept
4
What is a Logo?
A phrase that is used repetitively in advertisements.
A catchy tune to help people remember your product.
An image that represents your company.
The right to your production process.
5
What is a slogan?
A memorable phrase used in an advertisement
A catchy tune to remember your product
An image that represents your company.
A right to make your product.
6
"Go green" is an example of what type of market segmentation?
Geographic
Behavioral
Demographic
Psychographic
7
How would Highmark market its upcoming 4K fun Run geographically?
National
State-wide
Global
Local
8
Who is(are) Lucky Charm's target market(s)?
Children
Farmers
Health conscious adults
Universities
9
What is the second step in the manufacturing process?
Distributer
Manufacturer
Consumer
Store
10
Having a product for only one specific race is racist.
True
False
11
Which of the following would NOT be part of the target market for the Apple Watch?
Working Adults (25-45)
Senior Citizens
Business Executives
Techies
12
How do you determine profit?
Selling price - materials
How much you make
Selling price - your production cost
Money you get.
13
"I will only buy a Ford" is an example of what type of market segmentation?
Geographic
Behavioral
Demographic
Psychographic
14
Which P is the most important?
Promotion
Place
Product
Price
15
Heavily marketing a product based on marital status is what type of market segmentation?
Demographic
Psychographic
Geographic
Behavioral
16
Who is(are) Walmart's target market(s)
children
households on a tight budget
households wanting luxury
restaurant owners
17
What is the third step in the manufacturing process?
Manufacturer
Distributer
Consumer
Store
18
Which of the following is most likely mass marketed?
Mascara
Mercedes Benz
Napkins
SAT Prep Books
19
If Starbucks launches a new line of healthy juice, what is their target market?
people who enjoy staying in a cafe
coffee drinkers
Stakeholders of Starbucks
Customers who visit cafes and are non-caffeine drinkers
20
"This product should be sold in Utah" is an example of what type of market segmentation?
Psychographic
Behavioral
Demographic
Geographic
21
What is the first step in the manufacturing process?
Consumer
Store
Manufacturer
Distributer
22
Which factor does not belong in Psycho-graphic segmentation?
Social Class
Marital Status
Lifestyle
Personality
23
A patent is
The right to your jingle.
The right to your slogan.
The right to use only your logo
The exclusive right to your invention.
24
A product can only be a good.
True
False
