Chapter 2 Diagnostic Test - Digital Marketing Strategy

Marketing on the Internet totally erases the concepts of traditional marketing and introduces new concepts.

A back-up plan if in case of unforeseen event happens during the implementation of marketing strategy.

SWOT Analysis: External; Favorable

Uncertainty and constant change is the foundation of this step.

The validation and assessment of Key Performance Indicators(KPI) is the main goal of this step.

It is a specific action or method that contributes to achieving a goal.

What are you trying to achieve? Which of the following steps in creating marketing strategy this question belongs to?

SMART objectives means...

SWOT Analysis: Internal; Favorable