Problems related to marketing of agricultural commodity products.

changing food market pricing, difficulties to improve price

What are the 4 elements of the 'marketing mix'?

Product, Price, Place, Promotion

Finally, what are some of the challenges facing marketing ?

Understanding the shareholder value, More and more specific functions interfacing with marketing

Market structures share characteristics having many sellers and freedom to enter & exit market

Perfect competition and Monopolistic competition

What is agriculture in terms of MARKETING?

promoting the product to wholesalers, retail buyers, and their customers

Characteristics of Monopolistic Competition

Relatively Large Number of Sellers

Which of the following are not required by law on food labelling?

Traffic light labelling on front of pack

MARKETING INFORMATION SYSTEM

THIS IS THE 'PROCESS' TO FIND WHAT IS NEEDED, ANALYZED AND USED IN MKTG

What is the first step in the process of gathering marketing information

identify the types of information needed

One of the biggest challenges facing marketing researchers today is ____?

Collecting the research potentially violates their privacy

What are the four main types of markets?

Resource, Industrial, Intermediate, Consumer

Which of the following is part of marketing agriculture products? 13

All of the above are parts of marketing

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Agriculture Economics CAT 1

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Questions 25

Answers

1
Problems related to marketing of agricultural commodity products.
changing food market pricing
the farm supply industry
difficulties to improve price
geographic concentration
2
What are the 4 elements of the 'marketing mix'?
Price, Profit, Product, Placement
Adverts, costs, location, R&D
Cows, Dogs, Stars, Problem children
Product, Price, Place, Promotion
3
Packaging is counted as part of which P?
Product
Price
Place
Promotion
4
____ enables a marketer generate adequate information about targeted market
standardisation
sorting
research
promotion
5
What is the marketing mix also called
The 2P'S
McPizzle
Mapping
The 4P's
6
Finally, what are some of the challenges facing marketing ?
Understanding the shareholder value
Forgetting consumers
More and more specific functions interfacing with marketing
No more marketing is needed, since there is common sense
7
In agriculture marketing is
farmers producing food
changing food and fiber into usable products
moving products to the market
the selling of products
8
Market structures share characteristics having many sellers and freedom to enter & exit market
Monopoly and Monopolistic competition
Perfect competition and Oligopoly
Perfect competition and Monopoly
Perfect competition and Monopolistic competition
9
Explain the importance of marketing information
data collection
Helps to recognize trends
Helps you know about your competers
To obtain information
10
What is agriculture in terms of MARKETING?
making the product usable for consumers
making the product available to the consumer
promoting the product to wholesalers, retail buyers, and their customers
provide services that are needed by the producer
11
Who uses agricultural marketing?
Ministery
Farmers & Input companies
stock market
12
What are the basic concepts of marketing?
Analysis & Imagination
Science & Creativity
Products & Pricing
Profit & Advertising
13
Which one is one of the 4 market structures?
Market
Monopoly
Command
Corporations
14
The sources of Marketing Information System are ______, marketing intelligence activities, and marketing research.
Databases found on the Internet
External records and documents
Internal company records
Consultant reports
15
Main Concepts of Marketing Research
How, what, who, why
When, where, who ,why
None of the above
How, whom, whose, how
16
Marketing research is the gathering of information to make marketing decisions.
false
true
17
Characteristics of Monopolistic Competition
Relatively Large Number of Sellers
hard Entry and Exit (high Barriers)
A lot of price competition( no ads)
same Products
18
Which of the following are not required by law on food labelling?
Traffic light labelling on front of pack
Best before or use by date
Name of the food
List of ingredients in descending order of weight
19
MARKETING INFORMATION SYSTEM
THIS IS THE 'PROCESS' TO FIND WHAT IS NEEDED, ANALYZED AND USED IN MKTG
THE IT DEPARTMENT IN A COMPANY
TIED DIRECTLY TO SMART GOALS IN BUSINESS
THE 'PROCESS' TO DEFINE THE KPI IN BUSINESS
20
What is the first step in the process of gathering marketing information
select the information sources that best meet the identified needs
determine the available sources of each type of information
enter information into a markeitng information system
identify the types of information needed
21
One of the biggest challenges facing marketing researchers today is ____?
Collecting the research potentially violates their privacy
Lowering the costs of research with larger sample size
Gathering instant feedback from thousands of consumers
Conducting interviews with consumers spread around the globe
22
What are the four main types of markets?
Consumer, Mass, Niche, Resource
Resource, Industrial, Intermediate, Consumer
Niche, Resource, Industrial, Intermediate
Agriculture, Retail, Consumer, Service
23
There are ______ concepts of marketing
3
5
4
6
24
What may labelling lead to?
Cultural capital
Self-fulfilling prophecy
Fatalism
Speech codes
25
Which of the following is part of marketing agriculture products? 13
All of the above are parts of marketing
Retail Selling
Processing
Trucking

Agriculture Economics CAT 1 Flashcards | StudBud