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SEM 1.01-1.02 Flashcards | StudBud
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SEM 1.01-1.02
SEM 1.01-1.02
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Review for our first quiz on objectives 1.01-1.02
Flashcards
22 cards
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Questions
22
Answers
1
The air travel industry is considered part of SEM
False
True
2
A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?
increase revenue
sponsor broadcasting rights
grow market share
include spectators and participants
3
Which is NOT an individual sport?
Bowling
Tennis
Golf
Football
4
Conferences,seminars, trade shows, team building, theme parties, VIP events, incentivetravel
corporate events
private events
nostalgia
tangible
5
Wistfully remembering or wishing to return to the past
branding
new media
#tbt
nostalgia
6
Factors contributing to growth of SEM
increase in participants
more retired citizens
internationalization
higher ticket prices
7
Observers of an event.
fans
merchants
spectators
sponsors
8
Businesses or organizations that pay to associate their names with a sporting event.
Participants
Endorsements
Sponsors
Marketing
9
The Literacy industry is considered part of SEM
False
True
10
tangible objects that are useful to consumers
entertainment marketing
services
goods
brand awareness
11
The place where a sports or entertainment event takes place
health clubs
venue
entertainment marketing
museum
12
Which persons help create the excitement and enthusiasm that make the games what they are?
coaches
Spectators
owners
trainers
13
Equipment, clothing, licensed merchandise
intangible
service
nostalgia
goods
14
Sporting Events are considered
service
good
15
Income for the city generated taxes cocollected as a result of a rock conert, This is example of ?
total impact
indirect
direct
Fiscal
16
A perishable experience is one
that should have never happened in the first place
that will be soon forgotten
that never got to happen
that will never happen again
17
Myers Park Football is an example of:
Amateur
Collegiate
Individual Sport
Scholastic
18
Which is not one of the main parts of SEM?
Entertainment
Restaurants
Events
Sports
19
SEM contributes to well-being of communities
using tax money that could be used for schools
holding a city hostage
increased traffic
bring business to abandoned areas
20
The core benefits to customers who purchase sports products include entertainment, health, and which other component?
health awareness
prmotions
independence
Achievement
21
developing, promoting, pricing, and distributing products to satisfy wants and needs
service
good
sponsors
marketing
22
Sports Sponsors
Coco Cola 600
The Super Bowl
The World Series
Myers Park Homecoming