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PM012 Objective B Quiz Flashcards | StudBud

Explore/PM012 Objective B Quiz

PM012 Objective B Quiz

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Questions 11

Answers

1
What type of business strategy is licensing for a licensor?
Very high risk
High risk
Low risk
No risk
2
Which type of sports team sells the most licensed products?
Teams with traditional nicknames or mascots
Teams in the Midwest
Winning teams
College teams
3
Sports marketers have an adv over all other licensors in the international mktplace because
they already make so much money in the U.S. market
sports are universally apealing
foreign countries are usually wealthy
soccer is so popular
4
Which of the following is an advantage for both licensors and licensees:
Low risk
Retail opportunities
Brand building
Trademark control
5
The biggest risk for licensors is loss of control over
fashion trends
trademarked property
sales
the marketing process
6
The fee a licensee pays up front to use trademarked property is called a(n)
percentage fee
expected sales fee
guarantee
royality
7
The main benefit of being a licensor is
public relations
trademark protection
profits.
market expansion
8
What are royalties?
percentage of expected sales
percentage of taxes
percentage of union dues
percentage of actual sales
9
Which of the following is the biggest risk for licensees:
location of the team
the nature of the licensing agreement
nature of sports fans
type of sport
10
Why do retailers give the best shelf space in their stores to licensed sports products?
Most licensing agreements insist on it.
The products are in high demand.
The products are more colorful and eye-catching.
Licensees pay them to do so.
11
Collegiate athletic departments use their licensing income to
build ukp scholarship funds
pay players' salaries
support charities
pay taxes