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Marketing Chapter 1 Flashcards | StudBud
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Marketing Chapter 1
Marketing Chapter 1
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marketing chapter 1
Flashcards
28 cards
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Practice quiz
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Questions
28
Answers
1
Whole Foods Market is a good example of a company practicing the Marketing Concept
True
False
2
What company did Beler work for as a sales rep before teaching?
Gallo Wines
Seagrams
Bison Wines
Bacardi
3
The owner of a movie theater provides his customers with?
good
service
exchange
promotion
4
Why is it important to have our customers "satisfied" after buying our product?
so they follow my twitter page
so they comeback
so they like us
so they favorite our facebook page
5
A Milford cop holding a banner that reads "click it or ticket it" is and example of:
event marketing
person marketing
place marketing
cause/idea marketing
6
The song in the Chipolte Ad comes from what movie
Hunger Games
Frozen
Willie Wonka and the Chocolate Factory
Wizard of OZ
7
What was the first year of athletics at Jonathan Law High School
1959-60
1961-62
1-68-69
1965-66
8
What is not one of the 4 P's of marketing?
Price
Publicity
Place
Product
9
The combination of the 4 basic marketing decisions- product, place, price, promotion
demographics
target marketing
marketing mix
marketing concept
10
What state has the largest mall in America?
New York
California
Florida
Minnesota
11
In the lawyer ad video, what name did he call himself to get into viewers minds
Anvil
Nail
Hammer
Terminator
12
Of all of the deceased celebrities, who earns the Most money today?
Marilyn Monroe
James Dean
Elvis Presley
Michael Jackson
13
Having celebrities to use their product in real life is what type of marketing
product seeding
social media marketing
viral marketing
guerrilla marketing
14
when you walk into a restaurant and is greeted when you walk in and seated right away, that is:
nice
service
utility
good
15
Marketing is the creation and maintenance of satisfying ____ relationships
exchange
supply
utility
demand
16
This is a key tool in matching supply and demand
Service
Merchandising
Marketing
Exchange
17
The slogan "Las Vegas: what happens in Vegas stays in Vegas" is an example of:
place marketing
person marketing
cause/idea marketing
event marketing
18
What can't you do in the mall in Dubai?
Ice Skate
Snow Ski
take a camel ride
take a boat across the aquarium
19
What is the largest indoor marketplace in America?
Epcot Center
Mall of America
Mall of Minnesota
Walt Disney World
20
What company gave all Olympic athletes free head sets to listen to during the olympic games
Beats
Samsung
Apple
Sony
21
At the end of her meal, Gayle competed a form rating her experience. this is an example of ?
information utility
Product planning
marketing mix
market research
22
All that is needed to be successful in business is a good product
False
True
23
use of news to get people to talk about product just like the Nike campaign
product seeding
viral marketing
guerilla marketing
social media marketing
24
Hallmark stores received 1,000 cards from America Heartland company. this is
customer marketing
consumer marketing
Industrial marketing
Retail marketing
25
C. Over 4 million businesses have marketing as their ____ auto dealers, real estate agents, insurance agents, retailers
limited roles
primary activity
26
Alice buys the new Frosted Flakes cereal for her kids, Alice is the
consumer
target market
customer
both customer and consumer
27
Successful businesses develop an approach to marketing related to the Marketing Concept focus
every situation
the needs of the customer
trends in the industry
new products
28
What is the marketing mix?
. deciding how much to charge for goods and services
deciding how goods get into customers hands
businesses that buy products for use in their operations
product, price, place, promotion