Social Media Marketing - REVIEW

When a company stops advertising & consumers begin to forget the message, this is happening.

___ measures the proportion of ad impressions that result in users clicking or mousing over.

When the message reaches one or more of the receiver's senses. (You hear & see TV ads.)

Which positioning approach is it when a firm offers items at the extremes of the price range?

Marketing messages sent to people in a geographic area or region is known as ___.

Anything that distorts/disrupts a message; can occur at any stage in the communication process.

A SWOT analysis identifies internal company ___ & ___ (hint: what the SW stands for).

 When consumers believe that most brands provide the same attributes, brand ___ results.

Dwell rate & time are better when __ were placed beside content in an e-mail vs other methods.

A global strategy where a company features a uniform product & message across all countries.

IMC stands for this...

A hybrid segmentation strategy that combines geographics with demographics & psychographics.

One of the most popular ___ for e-commerce is free shipping.

SEO stands for ___.

Most common form of noise affecting marketing communications--So many adverts...so little time.

Shaping customers' perception of the company/products through marketing communications.

Preparing a marketing message to be passed from one consumer to another through digital means.

Selecting the proper BLEND OF MEDIA OUTLETS is crucial to reach the target (Pitch project).

Which of the following would be an example of segmentation by demographics?

___ indicates the amount of time individuals spend engaged with an advertisement.

___ programs seek to obtain instant results using limited resources. (Chick-fil-A)

A global strategy where products & messages are modified to better fit regions/countries.

Another name for word-of-mouth marketing (discussed in the Alternative Marketing chapter).

While its power has declined, many still rank this as their favorite traditional ad medium.

To build brand loyalty, online can be integrated with offline tactics to reinforce each other.

Which positioning strategy is it when Arm & Hammer ads promote using baking soda in other ways?

The G in GIMC stands for ___.

__ marketing combines direct & field mktg & sales promotion, attempting to engage consumers.

___ are present at the point where the advertising program begins to affect consumer responses.

A(n) ___ is any place where customers interact with or acquire more info about a business.

___ includes any lure or attraction that brings people to a Web site.