Home Library Explore SAT

Home Library Explore SAT

Week 1 - Class 2 Flashcards | StudBud

Explore/Week 1 - Class 2

Week 1 - Class 2

6 terms·StudBud Administration

Imported from external platform

Flashcards6 cardsFPractice quizPHost liveL

Questions 6

Answers

1
Is Customer Life Time Value related to Customer Equity?
Yes, CLV is the product of CE
Yes, CE is the SUM of all CLVs
No, they are two seperate concepts
Yes, but only in certain occasion
2
Which of the following is NOT a major current trend in marketing?
Mobile Marketing
Online Marketing
TV marketing
Social Media Marketing
3
What is Market?
Both
Neither of the 2
A set of actual buyers
A set of potential buyers
4
What is Marketing?
Advertising and Selling
Engaging Customers and Managing Business Opportunities
"Telling and Selling"
Engaging Customers, Managing Profitable Customer Relationships
5
We used the term______ for a customer that is profitable but not loyal
Bug
Bear
Butterfly
Barnicle
6
Which of the following is NOT part of the Marketing Process?
Design a profit-driven marketing strategy
Understanding the Marketplace
Capture Value to create customer equity
Create Customer Delight