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Marketing exam practice S119 Flashcards | StudBud
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Marketing exam practice S119
Marketing exam practice S119
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A quiz to practice marketing concepts (from 2nd part of semester)
Flashcards
17 cards
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Questions
17
Answers
1
Promotion is ?
sales promotion
personal selling
mass advertsing
all of these
2
Amazon.com, eBay and Facebook have built their entire promotional approach around
public relations
telemarketing
direct and digital marketing
sales promotions
3
"intangible, inseparable, variable and perishable" these are marketing characteristics of:
services
consumer products
goods & services
Industrial products
4
‘What is the buyer really buying? Relates to :
actual product
co-branding
augmented product
core customer product
5
Segementation can be used to localise its products & services to meet local market demands
customer
geographic
benefit
end-use
6
4 steps, in order, to designing a customer-driven marketing strategy
alignment, segmentation, differentiation, & positioning
positioning, segmentation, mass marketing, & targeting
segmentation, targeting, differentiation, & positioning
segmentation, differentiation, positioning, & targeting
7
convenience products, shopping products, specialty products & unsought products - all types of
Industrial products
Consumer products
product products
Corporate products
8
consists of direct connections (mostly real-time) with carefully targeted individual consumers
Direct and digital marketing
Social Media marketing
Mass marketing
sales promotion
9
What are the 2 broad classifications of prodcuts and services?
Convenience & Disposable
Convenience & consumption
Disposable & consumption
Industrial & consumption
10
segementing based on who wanted to learn about the latest cooking trends is based on:
social class segmentation
generation segmentation
lifestyle segmentation
demographic segmentation
11
Price is the only element in the marketing mix that produces
revenue
expenses
stability
variable costs
12
the most common way to divide groups of customers is to use:
social class segmentation
generation segmentation
demographic segmentation
lifestyle segmentation
13
The societal marketing concept looks at:
future welfare of consumers
future income of consumers
future spending of consumers
future connections of consumers
14
if there is price competition, many companies use ?? & don't cut prices to match competitors
pricing power
fixed cost pricing strategies
value-added pricing strategies
image pricing
15
using buyers’ perceptions of what a product is worth as the key to pricing
Price elasticity
Product image
Value-based pricing
Target return pricing
16
If demand changes greatly with a small change in price, we say the demand is
inelastic
variable
elastic
value-based
17
network of intermediaries involved in process of making a product/services available to users
A marketing chain
A marketing channel
A marketing structure
A marketing network
