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EPF Unit 8 Review Flashcards | StudBud
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EPF Unit 8 Review
EPF Unit 8 Review
20 terms
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Flashcards
20 cards
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Questions
20
Answers
1
Why would it be a bad idea to market Depends adult diapers on TikTok?
TikTok is mostly used by younger people
TikTok ads are ineffective
TikTok does not allow advertising
TikTok is about to be banned. BANNED. HAHAHAHAHAHAHAHAHA (*breath*) HAHAHA!
2
Nick tried to buy a hat for 60% off, but the hat store said everything but non-sale hats were gone. This is probably:
Phishing
Skimming
A bait-and-switch
Forgery
3
You receive a poorly-spelled message from someone claiming to be the daughter of the deposed leader of Libya. This is:
Forgery
Bait-and-Switch
Phishing
Legitimate. You should respond immediately.
4
You save $20/month because your house and car are both ensured by the same company. This is which promotional strategy?
Binging
Bundling
Bungalow
Binding
5
Which of the following is generally most informative for someone buying a product they're unfamiliar with?
Cost
Customer Reviews
What payments the brand accepts
Each of these
6
Using
actual data
to demonstrate your car is better than a rival's is which advertising technique?
Facts and Figures
Buzzwords
Glittering Generalities
Bandwagoning
7
Which of the following most likely has the highest perceived value for the average American?
Coca Cola
Harris Teeter brand cola
Mister Soda
Dr. Perky
8
Having a normal person endorse your product in ads is which advertising method?
Viral Marketing
Man on the street
Celebrity endorsement
Testimonial
9
Which type of social media is most popular amongst people above the age of 50?
Twitter
Snapchat
TikTok
Facebook
10
What is a recall?
A type of dark pattern where confusion is used to keep someone in a store
When a company fails to test a product
Remembering a product that you wanted to buy
When a company announces a flaw in its product and offers to fix it
11
Advertising a product by implying it is consumed by wealthy people is which advertising technique?
Bandwagoning
Snob appeal
Name calling
Buzzwords
12
Sally paid at the pump at a nearby gas station and suddenly her bank account is empty. She is probably a victim of:
Phishing
Elder Fraud
Skimming
Bait-and-Switch
13
Making fun of a competitor's product is which advertising technique?
Celebrity endorsement
Bandwagoning
Name Calling
Buzzwords
14
What is the difference between a Ponzi Scheme and Multi-Level Marketing?
MLMs often generate a profit for late adopters, Ponzi Schemes don't
There is no difference
MLMs involve the sale of products, Ponzi Schemes don't
Ponzi Schemes are legal, MLMs are not
15
Your car keeps breaking and it's not your fault. Which laws are designed to protect you?
Defense Laws
The C.I.T.R.U.S. Act
Consumer protection laws
Lemon Laws
16
Consumer Product Standards are designed to:
Ensure products are safe for the end consumer to use
Keep businesses from being sued
Ensure fair prices for consumers
Ensure the same size and weight of standardized products
17
What advertising technique is this: "McDowellCo Industries shade-grown, cruelty-free, non-GMO soap is locally produced."
Bandwagoning
Buzzwords
Comparison
Repetition
18
Faking a signature on a permission slip is which of the following
crimes
?
Bait-and-Switch
Bandwagoning
Perjury
Forgery
19
Which of the following is a dark pattern?
Using colors with a greater than 50% black pigmentation
Utilities increasing their rate costs each year
A sign reading "no refunds" on a store's front door
Unexplained Fees hidden in the final price of a product
20
Name the advertising technique: "New phones from Nosek Wireless today! Get the newest iPhone free if you order
now!
"
Snob appeal
Bandwagoning
Buzzwords
Urgency
