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Marcom game Flashcards | StudBud
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Marcom game
Marcom game
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StudBud Administration
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15 plays
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Flashcards
8 cards
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Practice quiz
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Questions
8
Answers
1
Thank you for participating in this quiz! Do you want a surprise?
False
True
2
Which of the following elements are crucial in a successful marketing communication strategy?
Social Media Presence
Target Audience Analysis
Clear Brand Messeging
Logo desing
3
What is the role of marketing communications?
human resource management
Production
Building brand awareness
inventory management
4
Marketing communications are involved in creating and executing advertising campaigns
True
False
5
What are the areas of marketing communications?
branding
digital marketing
personal selling
Direct marketing
6
Which of the following concepts are key components of Integrated Marketing Communications (IMC)?
Consistent messaging
Isolated marketing efforts
Multiple channels
Separate brand voices
7
Marketing communications are responsible for setting the prices of products.
True
False
8
Which of the following is an example of owned media?
Influencer collaborations
Paid advertisements on Google
Company website blog
Sposored post of Insta