What TV show was considered the first to address political issues in thinly veiled ways?

The Smothers Brothers Comedy Hour

By the late 1950s, most prime-time TV shows were produced:

on film by major Hollywood Studios

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History of Broadcasting Hahn Final Exam!

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1
______ grows as a viable option in this period and has its roots in CATV.
computers
cable
networking
communication
2
an example of the business side of the TV industry is when __ and her family went to Disneyland
Raven
Roseanne
Mary Tyler Moore
Lucy Lu
3
What TV show was considered the first to address political issues in thinly veiled ways?
Draget 1967
American Family
All in the Family
The Smothers Brothers Comedy Hour
4
Early advertising began with brokers who bought large quantities of page ________
space
broker
columns
5
Who was the leader of the team credited with developing the protocol for the World Wide Web?
Tim Berners Lee
Al Gore
The National Science Foundation
ARPAnet
6
Cable begins to loosen this within the industry, a state of limited competition ...
monopoly
vertical integration
oligopoly
consolidation
7
What presentation noted the ability to skip commercials, rewind live TV, and more timeshifting?
Satellite TV
DVR
Digital TV
VHS
8
The digital switchover finally happens in what year?
2007
2008
2006
2009
9
Americans are reluctant to let the feds make decisions but let major ___ take that role instead
politicians
corporations
celebrities
10
What network fought for TV to go on UHF over VHF & wanted to delay TV until color was developed
ABC
ATT
CBS
NBC
11
Who invented the Image Dissector?
Phansworth
Baird
Hertz
Zworykin
12
______ would help to create a common culture and a sense of community
communication
immigration
war
13
The Milton Berle Show, The Ed Sullivan Show, The Colgate Comedy Hour are all examples of?
Variety
Sitcoms
Vaudeville
News
14
Early challenges for sports broadcasting included:
lights in stadiums
all of the above
a need for a new type of announcer
time of day for games to be broadcast
15
Early audience research began to focus on _______ such as sex, race, and socioeconomic status.
opinions
suggestions
demographics
polls
16
What company purchases Time Warner for $165 Billion in 2000?
Viacom
Facebook
AOL
Disney
17
What network was developed in 1927 by Arthur Judson in an effort to compete with NBC?
FOX
ABC
CBS
CNN
18
The _____ period was marked by an ever expanding universe of networks, channels, programs, etc.
neo-network
web 1.0
cable
dish
19
What network bought a part interest in ESPN in 1980?
ABC
DuPont
NBC
CBS
20
RCA stands for what?
Radio Consolidation Agency
Radio Corporation of America
Records Commission of America
Receiver Calls Agency
21
There is now a blend between the ______ and the consumer.
price
protocol
pedestrian
producer
22
In 1970, what network had slightly more of the market than the others?
ABC
NBC
DuPont
CBS
23
Television is an example of what?
network communication
one-to-one communication
broadcast communication
24
After struggles with distribution of copyrighted songs, profits finally began to
decrease
increase
level off
25
Radio is a god-given device to spread gospel preaching & religious instruction over the nation.
true
false
26
"one larger narrative that twines through these analytical categories concerns _____ and _____"
consumers, producers
access , control
permission, rights
internet, computers
27
What news organization that covers the middle east from a middle eastern perspective?
C-SPAN
CBS
CNN
Al Jazeera
28
Who was the canadian inventor who contributed key devices to wireless telephony?
De Forest
Alexanderson
Marconi
Fessenden
29
Part of the success of the Jack Benny Program was its self-________
flexibility
reflectivity
reflexivity
efficiency
30
What term refers to the combination of one company of two or more stages production?
duopoly
cross ownership
oligopoly
vertical integration
31
The first satellite sent into space, by the russians, was named what?
DuMont
Sputnik
Upspunk
NASA
32
What cigarette company was the 1st to campaign exclusively toward women?
Marlboro
Newport
Virginia Slims
Camel
33
Orson Welle produced what radio show in 1938?
The Nightmare on Elm St
Goosebumps
War of Worlds
Amos and Andy
34
In 1929, Bertha Brainerd became the director of Commercial programming for what network?
CBS
ABC
NBC
FOX
35
The _______ company was one of the early industry leader in audience research.
ATT
Arbitron
Nielsen
Comcast
36
_______ solidifies its hold on TV ratings and ________ in radio ratings.
Arbitron , Arbitron
Arbitron , Nielsen
Nielsen , Arbitron
Nielsen , Nielsen
37
The internet is an example of what?
broadcast communication
network communication
one-to-one communication
38
Who invented the high speed alternator that allowed him to send out the first true broadcast?
De Forest
Marconi
Fessenden
Alexanderson
39
_____ was the interconnection of broadcasting stations using wires.
communication
internet
networking
wiring
40
By the late 1950s, most prime-time TV shows were produced:
on location
live
by independent companies
on film by major Hollywood Studios
41
In 2007, Netflix goes from DVD subscriptions only to offering some digital content online.
true
false
42
FM stands for what?
Free Music
Finance Merchandise
Frequency Muse
Frequency Modulation
43
The next notes, "with each improvement come along with it possibilities for ____"
ruin
riches
advancement
44
Who invented a more powerful alternator meant consistent transmission over long distances?
Alexanderson
Fessenden
De Forest
Marconi
45
We watched a video clip in class first published in 2005 on what video platform?
Instagram
YouTube
Facebook
Twitter
46
What show featured a thirty something single woman embarking on her career in news?
The Office
The Wire
I Love Lucy
The Mary Tyler Moore Show
47
Basic Communication Model: #2 represents what?
sender
receiver
message
feedback
48
The broadcasters' _____ amendment rights prevented outright censorship.
5th
2nd
18th
1st
49
The classic ____ system lasted from 1960 to 1980.
network
radio
streaming
broadcast
50
What president appeared on video & demonstrated one of the first color videotape recordings?
Kennedy
Eisenhower
Washington
Lincoln
51
What company is expected to spend the most on original programming next year after ESPN?
HBO
Netflix
NBC
Amazon
52
"Sitcom" stands for what?
situation compromise
single income, two children, oppressive mortgage
sitting comically
situation comedy
53
Broadcasting became a profitable business in 1930, its need for talent sent it westward for?
gold
hollywood
money
new york
54
______ become lighter, faster, and more powerful.
computers
cell phones
social media
consumers
55
Who was Russian born and learned English by reading newspapers he retrieved from trash cans?
Edwin Howard Armstrong
David Sarnoff
Lee De Forest
56
YouTube was sold in 2006 to what company for $1.65 billion?
Yahoo
Apple
Facebook
Google
57
The time period from 1890 to 1920 might be said to resemble _______ on earth.
heaven
hell
58
What broadcast is known as the most famous of because it led the audience into a panic?
War of Worlds
Radio Days
Empire of the Air
Amos & Andy
59
The Kefauver hearings established a precedent for linking TV to its effects on children.
False
True
60
What quiz game show featured cheating by NBC and Charles Van Duren?
$64,000 Question
Family Feud
12
21
61
What newspaper had the "McPaper" ?
LA Times
USA Today
Washington Post
New York Times
62
The public rejected advertising material in favor of paying slightly more to read material ads.
false
true
63
Media companies at this time shift from mere publishing to ______
preparation
participation
integration
dissemination
64
Basic Communication Model: #4 represents what?
noise
feedback
channel
message
65
The New York Times was an example of more ______ culture news
low
high
mid
66
Basic Communication Model: #1 represents what?
receiver
sender
channel
message
67
"Broadcasting is deeply tied up in the _________ project."
progressivism
nationalism
populism
68
_____ is the coming together of various disparate technologies.
complexities
confluence
consolidation
convergence
69
What major network was a holdout in forming Hulu?
CBS
ABC
NBC
FOX
70
The ratio of female to male radio listeners during the day was ___/___
50/50
70/30
30/70
100/0
71
What music style "put little dancing devils in their legs and set their lips to humming"?
rap
jazz
R&B
blues
72
This mogul owns FOX, FOX sports, 20th Century FOX, etc.
Rupert Murdoch
Steve Jobs
William S Payley
Rush Limbaugh
73
In what TV show did Ricky Ricardo struggle to make breakfast?
M*A*S*H
Gilligan's Island
I Love Lucy
Leave it to Beaver
74
FDR's _____ chats were used to inform the nation.
fireside
radio
personal
news
75
Who invented the Audion Tube?
Marconi
Alexanderson
Fessenden
De Forest
76
What caused Americans to assimilate with loyalty oaths & denial of ethnic heritage?
WWII
WWI
progressivism
populism
77
Louis G Caldwell suggested public interest standard should be determined by _______ superiority
talent
wattage
technological
content
78
Who invented the Kinescope and part of the television receiver?
Phansworth
Hertz
Zworykin
Baird
79
Vertical and horizontal integration through mergers and acquisitions is called?
conglomeration
synergy
consolidation
syndication
80
New technologies automatically take care of social problems.
true
false
81
Who went through many lawsuits and ended his life along side his fourth wife?
Lee De Forest
David Sarnoff
Edwin Howard Armstrong
82
Basic Communication Model: #6 represents what?
reciever
channel
feeback
noise
83
Net ______ refers to the separation between the companies that supply access to the internet.
framing
action
working
neutrality
84
What western took top ratings over Gunsmoke in 1965?
M*A*S*H
Maverick
Bonanza
The Life and Legend of Wyatt Earp
85
Who founded the Columbia Broadcasting System?
William Fox
Rupert Murdoch
Taylor Howard
William S Payley
86
What show aired from 1985 to 1992 featured four older women and their relationships?
The Cosby Show
Night Court
The Golden Girls
Saved By the Bell
87
TV as a whole is now increasingly convergent in nature, maintains connections through new media
false
true
88
Who was the English inventor who pushed for adoption of mechanical standard for TV in Britain?
Phansworth
Zworykin
Vladimir
Baird
89
Wrestling and ___ was popular in the late 40s and early 50s because it was easier to broadcast.
basketball
boxing
baseball
bowling
90
Fin/Syn and PTAR lead to an hour of primetime during the week (local news, game shows, etc).
False
True
91
Where is Lee De Forest's country of origin?
Russia
Italy
Canada
USA
92
In AFRS, the "A" stands for what? (A_______ Forces Radio Service)
Active
Armed
American
Aggressive
93
The 1941 report on Chain Broadcasting led to the development of what network (NBC's blue line)?
FOX
CBS
CNN
ABC
94
The ____ _____ of 1996 set ownership caps on TV station ownership at 35% up from 25% nationally
talented actors
terrific ancestors
telecommunications act
touchy anchors
95
companies can own a newspaper & tv station in the same market ( ___ tv stations in that market)
3
1
4
2
96
In 1965, the average number of hours per day spent watching TV was:
between 3 and 5 hours
less than 1 hour
between 1 and 3 hours
more than 5 hours per day
97
Jazz migrated to the U.S. and grew in popularity due to what invention by Thomas Edison?
Audion Tube
Kinescope
Phonograph
Audimeter
98
_______ is a station that receives content from a network as a part of a contract.
merger
consolidation
affiliate
syndication
99
What show tackled issues of status and class on a deserted island?
Bonanza
M*A*S*H
Gilligan's Island
The Andy Griffith Show
100
What network became the new "we try harder" network?
ABC
CBS
NBC
DuPont
101
________ purchased RKO in 1957 becoming one of the largest TV program suppliers in the 1960s.
Desilu
Time Warner
Universal
20th Century
102
After the 1961 hearings on the effects of violent TV programming, those TV shows experienced:
ratings declines
ratings consistency
ratings increases
103
What was the first 24-hour news network?
CNN
MSNBC
C-SPAN
HLN
104
Do you think you'll pass this final?
hopefully
hell nah
idc
duh
105
Who completed ship-to-shore radio report in 1899 that "dazzled Americans"?
Fessenden
De Forest
Alexanderson
Marconi
106
Eveready ______, was known for his ukelele playing and his intimacy with the radio listener.
Green
Blue
Red
Yellow
107
Infinity was fined 1.7 million dollars by the FCC for what radio show host's violation?
Larry King
Bob Grant
Rush Limbaugh
Howard Stern
108
________ was hired by CBS in 1934 but was soon sent to London cover the war for radio in U.S.
Zworykin
Phansworth
Murrow
Marconi
109
we choose to accept or reject what we see, hear, and believe about past times.
true
false
110
Though GE purchased NBC/Universal, they sell to what company in 2011?
Arbitron
Comcast
Viacom
Disney
111
Early government & industry research was interested in the nature of the public.
false
true
112
What large TV company laid off around 100 employees not long ago?
Apple
Google
FOX
ESPN
113
Who saw radio as having one-to-many potential rather than simply point-to-point communication?
David Sarnoff
Lee De Forest
Edwin Howard Armstrong
114
The ____ Show Scandals upend sponsor-controlled systems of production ...
Pop
Game
Quiz
News
115
_________ is the supply of broadcast programming from a network to stations.
consolidation
syndication
merger
affiliate
116
What courtroom drama lasted 193 episodes between 1984 and 1992? (the lead passed away recently)
Judge Mathis
Judge Judy
Divorce Court
Night Court
117
There are rising ______ property concerns and copyright issues during this new digital age.
isolated
interactive
intellectual
introverted
118
The Big ___ lasted from 1948-1952 and put a freeze on new licenses ....
Event
Cold
Chill
Bang
119
______ attitudes existed in America, citizens were reluctant to get involved in nation affairs
biased
independent
neutral
isolated
120
The tournament of roses parade was the first coast to coast broadcast in _____
digital
stereo
color
grayscale
121
What show did we watch feature "Opie and the Spoiled Kid" in the modern '60s ?
All in the Family
The Andy Griffith Show
I Love Lucy
Leave it to Beaver
122
The Biltmore agreement continues today.
false
true
123
What term refers to "our understanding of what happened in the past"?
history
historiography
the past
124
Who pioneered FM technology?
Lee De Forest
David Sarnoff
Edwin Howard Armstrong
125
There is great excitement & lil fear about how mass audiences are influenced by radio broadcast
false
true
126
Which sport was not noted as rising in popularity in this time?
The NFL
college basketball
college football
soccer
127
What radio broadcast from 1928-1960 included a short stent on television?
Amos and Andy
War of Worlds
I Love Lucy
Goosebumps
128
The period from 1955-1965 was known as a turbulent, disorderly, and extreme.
False
True
129
What company in this period purchases Columbia Pictures and Columbia Records?
Time Warner
Comcast
Viacom
Sony
130
What "fourth network" does Rupert Murdoch own and operate?
NBC
CBS
ABC
FOX
131
The longest running U.S. broadcast was _______, running from 1937 to 2009.
The Guiding Light
All My Children
The Young and the Restless
One Life to Live
132
Commercialization was bound to lead to competition... the triumph of the ____ over the tasteful
famous
popular
poor
rich
133
What was the #1 show on the Top 10 list for the 1970s?
The Mary Tyler Moore Show
M*A*S*H
Three's Company
All in the Family
134
Radio is the theater of the ______ because of the way you had to imagine what you were hearing
mind
brain
child
smart
135
What term refers to the creation of a vast and detailed narrative space?
horizontal integration
vertical integration
transmedia migration
hyperdiegesis
136
In spots, instant ________ emerges in the early 1960s with the advent of videotape.
playbacks
imaging
replay
communication
137
What show dramatized the history of the slave trade (depicting the deep racial tensions) ?
Amistad
Queen Sugar
Greenleaf
Roots
138
This term refers to information that is broken down into a series of ones and zeros
broadcasting
digital
analog
DVR
139
NBC would pay their affiliates to air their programs, they agree to the entire network schedule
true
false
140
This is when newspapers owned multiple radio stations within a market
cross-ownership
oligopoly
vertical integration
duopoly
141
The FCC Blue Book Report considers station renewals on:
all of the above
a balance of commercial and sustaining programs
the elimination of advertising excess
the provision of local live programs
142
This chapter mentions that radio brought about what types of unity?
cultural
linguistic
all of the above
physical
143
The Jack Benny Program relied more and more on character development and running story lines.
false
true
144
We live in one of the largest and relatively most closed-off ___-producing nations in the world
history
culture
media
145
this time was also marked by the early stages of _____ 1.0
apple
time
web
west
146
What were the call letters of the first radio station in Pittsburgh?
NBC
CBS
KDKA
ABC
147
What cable sports station grows into its empire at this time?
ESPN
NBA TV
CBS Sports
FOX Sports
148
Sesame street recently introduced a broadcast character named Julia, its first with what?
a single mother
agoraphobia
an eating disorder
autism
149
In 1923, _____ was awarded one of the first radio station licenses in Kansas.
Brinkley
Binky
Barkley
150
What does FCC stand for?
Federal Communications Clause
Focused Central Calls
Frequent Corrections Commission
Federal Communications Commission
151
What does HBO stand for?
Home Box Office
Help a Brother Out
Horrible Body Odor
Hollywood Bowl Orchestra
152
Which of the following is NOT true of this time period?
all of the above are true
some liberals wanted deregulation (free speech principles)
some conservatives desired deregulation (free from gov't)
some liberals opposed deregulation (lead to more problems)
153
The force of ______ turned these decades at the beginning of the twentieth century upside down.
politics
innovation
immigration
154
The kidnapping of Elizabeth II's baby was the first national media event for radio.
true
false
155
A 1968 supreme court ruling stated that cable was not under the FCC's jurisdiction.
True
False
156
1890-1920 was also marked by a population shift from _______ to _______.
city, country
single-family, multi-family
country, city
multi-family, single-family
157
U.S. radio is different from its non-commercial rivals: the development of consistent _______
specialization
advertisements
scheduling
television
158
What show ushered in the term "jiggle TV" with 3 beautiful female detectives?
Lost
All in the Family
M*A*S*H
Charlie's Angels
159
In the 1920s, ______ provided to cities large and small a range of popular entertainments.
vaudeville
nickelodeons
films
160
__________ is when two companies join together but only one company remains afterwards.
affiliate
consolidation
syndication
merger
161
______ had been the first and most important type of radio content.
music
news
comedy
quiz
162
The Radio Act of ______ was implemented to ensure the safety of those on-board ships...
1812
1921
1912
1968
163
There was a generational conflict between the "Greatest Generation" and "Baby Boomers".
False
True
164
What does CATV stand for?
Community Antenna TV
Continuous Advertising TV
Courageous Adventures TV
Colored Analog TV
165
What term refers to "writings about the past"?
the past
history
historiography
166
The ability to transmit without wires, wireless, was realized by what Italian inventor?
Alexanderson
Fessenden
Marconi
De Forest
167
what term refers to "all those events that occurred sometime before the present moment"?
historiography
the past
history
168
This time was noted as the age of digital ______
confluence
consolidation
complexities
convergence
169
The _____ becomes mainstream in the mid-90s.
television
cell phone
internet
laptop
170
By the end of the 1930s, almost 30 percent of America's 800 stations were owned by _________
networks
music labels
newspapers
actors
171
The FCC's ____ Report and Order lifted this freeze and addressed frequency allocation.
First
Seventh
Third
Sixth
172
________ is when two or more companies come together to form a completely new company.
consolidation
merger
affiliate
syndication
173
The networks key function within their ____ Acceptance department was to prevent FCC violations
continuity
public
cross-ownership
private
174
The associated press was and is a major news _____ service.
media
popular
free
wire
175
Disney and what network announced a merger in 1995?
ABC
CBS
FOX
NBC
176
The "Three Camera Live" system had cameras framed for all BUT which camera angle?
establishing shot
close
wide
medium
177
The FRC's 3rd definition of public interest sought to differentiate public service and ________
privacy
popularity
power
propaganda
178
What TV show from 1960 featured Ben Cartwright, Little John, and Eric "Hoss" Cartwright?
The Milton Berle Show
Leave it to Beaver
The Ed Sullivan Show
Bonanza
179
The Telecommunications act gave all existing TV stations VHF frequencies
true
false
180
Open _____ of the web was a staple to its success and content creation and early innovation.
strategies
standards
situations
status
181
Youtube, Hulu, Netflix, Amazon Video, and Sling are a few examples of digital ______ sites.
gaming
distribution
news
platform
182
Basic Communication Model: #3 represents what?
message
channel
feedback
noise
183
The term "_____" is beginning to have only historical significance etc...
internet
broadcasting
networking
control
184
Basic Communication Model: The diagram is an example of what?
two-way communication
personal communication
one-way communication
dialogic communication
185
The Radio Act of 1927 regulates radio use as the _____ interest, convenience, or necessity.
popular
business
public
private
186
This deregulation decade lead to increased _____-_____, owning companies with related interest.
co-developing
cross-ownership
anti-piracy
cross-promotion
187
What show features a band of survivors all with secrets?
Lost
Survivor
Fear Factor
The Wire
188
FOX, UPN, and the WB begin focusing their efforts on what demographic?
african americans
men age 18-49
women age 18-49
those 49+
189
Vaudeville eventually ends during this time, some performers migrate to radio broadcasting.
false
true
190
What type of TV broadcasting got its start from the Telecommunications Act of 1996?
live
satellite
digital
analog
191
Basic Communication Model: #5 represents what?
noise
feedback
message
channel
192
During this period, ______ became central to the film industry.
DVR
VHS
videocassettes
VCR
193
"radio waves pay no attention to _______ on a map"
places
locations
lines
spots
194
Fowler was the leader of the ?
NBC
FCC
CBS
ABC
195
______ is the practice of selling directly to stations, without going through a network...
synergy
satellite distribution
syndication
stereo broadcasting
196
"look at broadcast media work as conduits for social and cultural ____"
power
change
evolution
197
What network shifted from rural comedies to ones aiming at young, urban audiences?
ABC
DuPont
CBS
NBC
198
William Randolph Hurst's publications pioneered what?
sensationalism in news
objectivity in news
journalistic neutrality in news
199
______ first appeared in 1982 as a reference to connected sets of networks...
internet
computers
cell phones
credit cards
200
Jack Gleason starred as the lead in what show that aired from 1951-1955?
I Love Lucy
The Jeffersons
The Honey Mooners
Amos & Andy

History of Broadcasting Hahn Final Exam! Flashcards | StudBud