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Sports and Entertainment Marketing Final Review Flashcards | StudBud
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Sports and Entertainment Marketing Final Review
Sports and Entertainment Marketing Final Review
43 terms
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Review of Marketing Chapters 1-12 and Selling Chapters 1-3
Flashcards
43 cards
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Practice quiz
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Questions
43
Answers
1
This is a financial record that shows the revenue received and all the expenses incurred.
Balance Statement
Reconciliation Form
Balance Sheet
Income Statement
2
income that can be freely spent
Revenue
Gross Income
Disposable Income
Net Income
3
An organization that assists other institutions or programs.
foundation
endorser
clinic
sponsor
4
Someone hired to work closely with athletes who are unable to police themselves.
Handler
Agent
Ethics Coach
Adviser
5
Clothing is listed at what level of the Maslow's Hierachy?
Esteem Needs
Physiological Needs
Social Needs
Safety and Security Needs
6
This Federal Law declared price fixing illegal?
Monopoly Act
Labor Relations Act
Clayton Act
Sherman Antitrust Act
7
Means that you are legally responsible for damages.
reliable
risk manager
liable
attorney
8
Is being unwilling to take no for an answer
integrity
persistence
sympathy
empathy
9
Type of market segmentation that divides the markets into physical locations.
psychographics
benefits derived
geographic
demographic
10
Tracking an order is part of the fulfillment process.
No
Yes
11
Low budget movies generally cost less than?
250,000
100,000
1,000,000
150,000
12
Which of the following is not a good meeting tip to follow?
Speak clearly
At end of meeting let them know you will contact them
Shake a woman's hand softer than a mans
Make eye contact when speaking
13
NCAA stands for
National College Athletic Administration
National Collegiate Athletic Administration
National College Athletic Association
National Collegiate Athletic Association
14
Considered the most famous and pretigious of the entertainment awards.
Oscars
Grammys
Tonys
Emmys
15
A method of determining an advertising budget based on analysis of past sales and future sales.
marginal analysis
fixed sum per unit
bartering
percent of sales
16
Type of travel that are centered around recreational activities
activity tours
self-indulgence travel
culture travel
reality tours
17
This type of economic utility focuses on: making a product available at an affordable price.
Place Utility
Price Utility
Possession Utility
Time Utility
18
Giving an employee a new title or promotion would fall under what level in Maslow's Hierarchy?
Esteem Needs
Physiological Needs
Social Needs
Safety or Security Needs
19
A pleasant phone voice and having product knowledge are part of the telemarketing sales rule.
Yes
No
20
This includes advertising, publicity, personal selling and public relations?
Product
Promotion
Price
Place
21
An economic utility where physical characteristics of a product or service are improved.
Time Utility
Place Utility
Possession Utility
Form Utility
22
An unsolicited call made by a company attempting to sell a product is inbound telemarketing.
Yes
No
23
A negotiated percentage of all gross sales of the particular product.
license
endorsement
royalty
sponsorship
24
Is gathering and using information about customers to improve business decision making.
Distribution
Marketing-information management
Promotion
product/service management
25
Baby boomers are the generation born between
1954-1969
1946-1964
1936-1956
1940-1960
26
What are the elements of the marketing mix?
Product, Place, Price, Promise
Product, Distribution, Place, Promotion
Product, Distribution, Price, Promotion
Product, Place, Price, Distribution
27
Type of market segmentation that is the value people believe they receive from the product.
psychographics
product usage
benefits derived
demographic
28
The creation and maintenance of satisfying exchange relationships.
Distribution
Customer Service
Selling
Marketing
29
An advertising budget that is designed to maintain the current share of voice.
competitive parity
marginal analysis
fixed sum per unit
payout planning
30
Type of travel that includes luxurious surroundings and gourmet meals
culture travel
activity tour
self-indulgence travel
reality tour
31
An organization that gives money to another organization in exchange for public recognition.
license
sponsorship
royalty
endorsement
32
Any action or communication that will encourage a consumer to buy a product
Promotion
Psychographics
Sales Promotion
Advertising
33
It refers to services that a sports marketing firm provides for free.
probane
pre bono
bonafide
pro bono
34
Affiliates of TV networks, production studios, and related firms that produce shows in house.
Network Web
World Wide Web
Vertical Web
Broadcast Web
35
The technical term for the capacity of communication channels.
bandwidth
cookie
clickstream data
technology stream
36
Four elements of the promotion plan or promotion mix
Personal Selling, Advertising, Publicity, Sales Promotion
Personal Selling, Promotion, Price, Product
Product, Price, Place, Promotion
Personal Selling, Sales Promotion, Product, Advertising
37
A firm buys the maximum reach in one medium and purchases additional space in other media.
frequency
overall strategy
concentration strategy
dominance strategy
38
Specific group of people you want to reach
target market
demographics
sports marketing
gross impression
39
Jump roping and cup stacking are examples of
gross impression
affinity sports
niche travels
sponsors
40
A wide release is a movie released in how many theaters at one time?
2000
2500
200
250
41
If one bought a pack of gum because they had bad breath it would be an emotional buying motive
Yes
No
42
Which of the following is not a retailer?
Walmart
Sams Club
Coca-Cola Distributor
Giant
43
What is the purpose of the second paragraph of a sales letter?
Cover the benefits of the product or service
Grab readers attention
Cover the features of the product or service
Give reader contact information
