WDYK Rhetoric, ATGs & McBeans

Amplifying preexisting anxieties about things like inflation, immigration and voter fraud to hide lack of evidence.

Two universal parts of a rhetorical situation

Rhetoric is traditionally defined as “the Art of _____________.”  

What is propaganda?

When pathos increases, _________ is easier to establish.

Technique using imagery and repetition to build an association between a product and an emotional response.

According to CGP Gray, thoughts are a lot like...

The term "othering" refers to the human tendency to view a person or group that is ____ different, as if they were _____

Technique used by this ad

Car companies often use __________________ to promote the idea that freedom and excitement = owning their car.

The other 2 universal elements of a Rhetorical Situation

Political candidates often use  __________ to promote the idea that voting for them = freedom and happiness.

A post-internet, ethos building technique used to create the illusion of a grassroots movement (similar to bandwagon)

Technique using emotionally appealing words to promote trust and agreement without really meaning anything

Polarized groups tend to create echo chambers. What is an echo chamber?

According to Gray’s analogy, info that creates strong ___  like _____  & ____  are more likely to get attention & spread

Using emotionally charged “feel good words” like hope, strong, and great in a vague way meant to sound good to everyone

Technique illustrated by this ad

Seuss' McBean character illustrates how _____ exploit _______.

Part of a broader fear mongering campaign; uses stereotypes to create a sense of threat from a specific person or group.

Technique exploiting cultural stereotypes to encourage audiences to view a faction in a negative way.

Technique used by this ad

Value Tension issues like ______ & ______ tend to generate a great deal of _______.

Technique used by this ad...

Which of the following is an example of confirmation bias?

Mr. McBride prefers the definition rhetoric is using _____ to get _____ done because persuasion isn't always _____.

Logos, Pathos or Ethos?

Traditionally, there are _______ strategies a speaker can use to appeal to their target audience.

Seuss' story about the Sneetches illustrates how prejudices are driven by _____ and a desire for _____.

Political stakeholders frequently build credibility with members of an echo chamber by

Citizens for Fire Safety hired Dr. Heimbach to persuade State Legislators to protect Chemical company profits. This is..

This ad is using ____________, a __________ appeal.

This technique encourages the audience to believe that something is good or true because it is popular.

________ refers to the strategy of using facts and figures to make something seem logical.

________ refers to the strategy of triggering and manipulating emotions.

This ad is NOT using ____________, a __________ appeal.

Which of the following DOES NOT help explain how echo chambers amplifies the effects of rhetoric?

Logos, Pathos or Ethos?

ATGs have a polarizing effect, meaning they...

The term "value tensions" refers to the way people who share a common culture ___ and ___ cultural values differently.

This propaganda technique promotes the idea that something is either good because it is old, or bad because it is new.

________ refers to the strategy of evoking character virtues and establishing trust or credibility.

This technique pretends it must be true if an expert says it

Seeking to build trust by presenting the speaker as “one of the guys”

The technique used by this ad

Citizens for Fire Safety is an example of a/an ______.

This logos oriented technique uses a positive fact to hide negative facts “at the bottom of the deck”

Technique used by this ad...

Political stakeholders frequently exploit Value Tensions, using them to _________ voting blocks into polarized factions

Which of the following do Andrew Wakefield and David Heimbach NOT have in common?